How Scaletrics uses cookies

Separately from Google Analytics, we count page views with our own software, on our own domain. Nothing in this section is shared with, or sent to, anyone else — no third party, no advertising network, no data broker.

What is recorded on every visit: the page and its title, where you arrived from, any campaign tags in the link, your device type, browser, operating system, country and language, how long the page was open and how far you scrolled.

What identifies you, and only if you accept:

• sct_vid — a first-party cookie that lasts a year, so a returning visitor is recognised as the same person across visits.
• Your IP address, masked to its network. The last part is removed before it is written down — 203.0.113.47 is stored as 203.0.113.0 — so it identifies a network and a city, never a household or a device. We never keep the full address.
• Your browser's user-agent string.

If you decline, none of those three are recorded. The visit is still counted, under a pseudonym that is regenerated every 24 hours and cannot be connected to you the following day, to us or to anyone else. We count it because measuring only the people who accept would tell us about a self-selecting minority and nothing about everyone else.

Why: to see which pages and channels bring us enquiries, and — where you have accepted — to recognise a returning visitor so we understand what someone read before they got in touch.

Legal basis: your consent (UK GDPR Art. 6(1)(a)) for the identifiers above. Where you decline, the anonymous count rests on our legitimate interest in knowing how our own website performs (Art. 6(1)(f)), which is why it carries nothing that identifies you.

If you fill in a form: the contact and demo forms use the same sct_vid, so submitting one connects your name and email to the pages you read before it — including pages you read on earlier visits. Until you submit a form, nothing here carries your name. If you would rather that connection were not made, decline in the banner before you submit, or ask us to delete it afterwards.

How long: 13 months (400 days). A job runs every night and deletes page records and visitor records older than that. You do not have to ask.

You can ask us whether we hold data about you, what it is and why we have it, ask for a copy, have it corrected or erased, and object to how it is used. Those are your rights under the UK GDPR, and we apply them the same way wherever you are — including if you are reading this in Türkiye or the EU, where equivalent rights exist in local law.

Email system@scaletrics.com and we will act within 30 days. You do not need an account, and you do not need to explain why. For page-measurement data specifically, the fastest way to stop it is to decline in the cookie banner — nothing that identifies you is recorded from that point on.

The data controller for this website and for everything described above is Scaletrics, a company registered in the United Kingdom. Scale Chapter is a Scaletrics brand; data from either site is held in Scaletrics' systems.

Questions about this policy, your cookie preferences, or any of the rights above? Email system@scaletrics.com and we will answer within 30 days. If you are in the UK and think we have handled your data badly, please tell us first so we can put it right — you also have the right to complain to the Information Commissioner's Office at ico.org.uk.