Modern PPC
Operating System
Continuous algorithmic optimization across budgets, targets, assets and performance — maximizing conversions while you focus on strategy.
Your entire ads portfolio.
Amplified by continuous computational analysis.
Your next big win is hidden in the search term waste.
Scaletrics evaluates every query your campaigns trigger and applies the same rigor your best analyst would — but across every campaign, every keyword, every day. The recovered budget compounds straight back into the queries that actually convert.
Large language models decode the semantic intent behind every query.
Scaletrics doesn't pattern-match against word lists — it reads each search term the way a PPC expert would, parsing commercial viability, audience alignment, and conversion likelihood through deep language understanding. Hundreds of waste terms blocked per month compound into measurable performance gains across your entire portfolio.
The query is structurally a job-search — "jobs" rewrites the intent from buying software to seeking employment. Zero conversion probability against a paid-acquisition campaign.
A user researching a vendor's negative-news cycle is not a buyer. Best case neutral, worst case actively churning — never a click worth paying for.
Brand homonym — "asana" is the Sanskrit word for a yoga posture. The query is structurally pure yoga content, with no relation to project management software.
Brand homonym — "notion of justice" is a philosophy concept. The query has zero overlap with the SaaS product and will never convert into a qualified lead.
Testing Wins in PPC. We Made It Your Easiest Habit.
Continuous optimization across your entire account — every recommendation modelled, expert-reviewed, and queued for your approval.
Scaletrics sees the decline before it reaches your reports.
Every keyword, landing page, campaign and ad copy is continuously evaluated for genuine decline. Separating real decline from ordinary noise is the hard part, and Scaletrics catches it early, then acts: new keyword tests, landing-page changes that improve how ad algorithms read your pages, and more. Decline never slips by, and the average account saves over 15% of its annual budget.
Questions & answers.
From onboarding to billing, module selection to results — the most common questions from teams evaluating Scaletrics.
Two ways. To run the platform yourself, build your plan — pick the individual modules you need or the Complete Suite — pay by card, and start immediately. Connect your Google Ads account and a dedicated expert reaches out to handle onboarding; within 24 hours Scaletrics analyzes every campaign, landing page, keyword, and search term, and your dashboard is ready. If you'd rather have an expert team run your account day to day, book a call about an Enterprise Lite or Enterprise Agency engagement.
On any self-serve plan it's simple: choose your modules or the Complete Suite, check out, then connect your Google Ads account. Your dedicated Scaletrics expert reaches out to run onboarding, and within 24 hours we analyze every campaign, landing page, keyword, and search term in your account. Enterprise Lite and Enterprise Agency add a dedicated strategist (or team) who runs the account for you — those start with a strategy call.
Yes. Every module is standalone, priced from $75/mo — start with the one that solves your biggest problem and add more as you scale. The more you run, the cheaper it gets: your top four modules are full price and every additional module is up to 40% off (Search Term is capped at 25%). All seven together make the Complete Suite at $600/mo — the best per-module value on the platform.
Self-serve — individual modules or the Complete Suite — means you run the platform: you get expert onboarding, chat and email support, and the full optimization engine, and you stay in control of every decision. Enterprise Lite and Enterprise Agency are for teams that want the work done for them: a dedicated senior strategist (Lite) or a full team of experts, analysts and growth strategists (Agency) runs your account day to day. Both Enterprise tiers start with a strategy call.
Fully managed PPC for teams with large budgets — this is the book-a-call tier. A dedicated PPC expert and data analyst run your account day to day alongside the Scaletrics optimization engine: every module included, multi-account orchestration, monthly strategy meetings, and weekly performance reviews. Expert-led growth, without managing it yourself.
Most clients measure waste reduction and CPA improvements within 4–8 weeks. Search Term Optimization delivers the fastest initial impact by blocking irrelevant queries and surfacing high-intent terms as keyword candidates. Full compounding gains develop over the first 90 days as Scaletrics builds deep understanding of your account's conversion patterns and competitive dynamics.
Every self-serve plan includes expert chat and email support plus a free full-funnel audit. Enterprise Lite adds a dedicated senior strategist, bi-weekly performance meetings and access to Scaletrics AI. Enterprise Agency adds a full team — PPC experts, data analysts and growth strategists — working your account daily, with weekly performance reviews and monthly strategy meetings.
Rigorous testing, without the manual work.
All converting search terms get evaluated by Scaletrics models and senior experts and the best candidates promoted to exact match keywords and tested for 30 days. Only proven performers survive — every candidate ships with a full test results report. Your keyword portfolio gets stronger every cycle, without you lifting a finger.
Automation backed by a dedicated expert team
Every enterprise account is supported by a PPC expert and a data analyst — delivering strategic insight that combines computational precision with contextual judgment only experience can provide.
Builds the measurement and control layer behind every recommendation — conversion modeling, attribution sanity checks, and the automation guardrails that make scaling spend safe.
Get in touch with Ayse
Sets the strategic posture across each account — bid philosophy, channel mix, and growth thesis — and personally signs off on material changes before they reach a live campaign.
Get in touch with DennisScaletrics learns the patterns.
Experts shape the judgement.
Scaletrics learns your portfolio deeply — but pattern recognition isn't strategy. Your dedicated analyst calibrates Scaletrics to your reality. Your senior strategist applies the judgement no software can replicate. Every override they make teaches Scaletrics, making it sharper with every cycle.
Runs continuous pattern recognition across every signal your portfolio generates — budget pacing, query intent, keyword trajectories, copy fatigue. Detects what needs to change before the cost of delay compounds.
Your dedicated analyst calibrates Scaletrics to your reality. Your senior strategist injects the competitive judgement no software can replicate. Every override they make teaches Scaletrics — making it sharper every cycle.
Every Campaign Parameter, Mathematically Optimized
Seven specialized modules analyze every dimension of your campaigns, then surface the exact moves that compound performance.
Every query analyzed, intent assessed, and the right action executed.
Our evaluation engine analyzes every search query your ads trigger — classifying not just what someone searched, but why — measuring their intent and their fit against your campaign, products, and goals. High potential queries enter a performance window as added keywords and only those that consistently outperform benchmarks earn permanent keyword status. Waste gets blocked. Edge cases get flagged for expert review.
This searcher wants a free tool to download — not a vendor to evaluate or pay. The "free" + "download" combination is a confirmed non-buyer signal with zero commercial intent, like searching "free Photoshop alternative download" and seeing an Adobe Creative Cloud subscription ad. No ad copy or landing page optimization can bridge this intent gap — the correct action is blocking this term entirely.
- Every query is scored for intent and fit with your campaign
- Independent evaluators weigh brand fit, conversion odds and waste
- Low-fit terms are blocked before they spend, with an audit trail
- High-converting queries hiding in your reports are surfaced
- Each is ranked by conversion strength and checked for campaign fit
- Winners become keyword candidates you approve with one click
- Every term is auto-categorized by brand, competitor and generic intent
- Emerging competitor terms are flagged before they drain budget
- Alerts fire when a query and its landing page fall out of sync
Scaletrics AI
Ask anything about how Scaletrics works — modules, pricing, onboarding, or strategy.
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