Scale Oxford is Oxford’s full-service digital marketing agency, helping local businesses grow through SEO, paid advertising, social media, content marketing and digital strategy.
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Scale Oxford is an Oxford digital marketing company founded and run by Oxford graduates.
Our team has a marketing track record working with top global brands like L’Oréal, Lacoste and UFC.
No three-month agreement. No six-month agreement. There is no minimum term.
Your account will be co-managed by a Scale Oxford co-founder and Oxford graduate.
We’re reachable like a colleague, not a support ticket. Reach us on Slack as you would anyone else on your team.
Agency retainers should not be a hurdle for businesses looking to explore marketing. As such, our marketing packages start from £1,200/month, with several price packages to help you scale without a huge jump in price.
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Marketing is the process of getting your business in front of the right people, giving them a reason to choose you, and turning that attention into enquiries and sales. For most businesses, online marketing means combining several channels rather than relying on a single source of growth.
At Scale Oxford, we work across the full marketing funnel. As a digital marketing agency in Oxford, we support companies across Oxfordshire, in the city itself and in Abingdon, Banbury, Bicester, Didcot and Witney, with advertising, SEO, social media, content, email, PR and marketing strategy, bringing these channels together around the same commercial goals.
How we build your plan
The best marketing strategy depends heavily on your products or services, pricing, competition, target customers and the market you operate in. There is no single approach that makes sense for every business.
For most of our packages, we begin with a detailed analysis of your products or services, pricing, competitors and wider market. Based on what we find, we develop the marketing strategy and channel mix that makes the most sense for your specific situation.
We then present the proposed plan to you, explaining what we recommend, where we see the strongest opportunities and how we intend to approach them. Once you approve the strategy, we get to work implementing the proposed solutions and measuring their performance.
In many cases, actually choosing which marketing strategies to focus on is the area that decides whether your marketing will be successful or not. With our experience working with 300+ brands, dozens of industries, and domain expertise, we develop the plan that has the highest likelihood of succeeding for your business.
The surest way to generate sales online is by making sure that your business appears when people search for your services. We handle your SEO end to end, from content creation to backlink generation, to increase your online presence.
Social media can be a fantastic way to reach a large audience with content that speaks for your brand. Particularly effective for local brands, social media can help spread your message to your local community and, when done well, serve as a great asset for your brand image.
UGC has become one of the most important content formats for brands, particularly across paid social and organic social media. We produce UGC-style videos, ad creatives, graphics and short-form content designed to feel native to platforms like Instagram, TikTok and Facebook, while still communicating your offer clearly and driving action.
For many B2B businesses, lead generation can be a very cost-effective way to acquire new customers because the cost of reaching and generating a lead is often small relative to the value of the eventual deal. We build campaigns across channels such as LinkedIn, Google Ads, Meta, landing pages and email to consistently bring qualified prospects into your pipeline.
Outbound sales can give you a direct route to thousands of potential buyers. We build prospect lists, write messaging and run outreach campaigns that can include thousands of cold emails, thousands of calls and thousands of LinkedIn messages, helping your sales team create conversations at scale.
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Reachable like a colleague, not a support ticket.
Local business. A clinic, a dealership, a restaurant group: the demand is already here and already looking.
Ecommerce. A shop that sells online: most of the work is buying the demand and keeping the store fast.
SaaS. Software sold by subscription: found on its own terms, and sold to as well as marketed at.
Manufacturer. A business that sells to other businesses in volume, where the order comes after a conversation.
B2B services. A firm that sells expertise: most of the effort is starting conversations with the right people.
Paid advertisingLocal business 40%, Ecommerce 55%, SaaS 34%, Manufacturer 24%, B2B services 19%
Organic lasting growthLocal business 47%, Ecommerce 33%, SaaS 40%, Manufacturer 26%, B2B services 26%
Sales activityLocal business 13%, Ecommerce 12%, SaaS 26%, Manufacturer 50%, B2B services 55%
Where the work goes depends on your business, your margins and where your customers already are. This is one example, not a fixed package. We work it out with you before anything begins, and go through it again every month.
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Marketing is very heavily influenced by your products or services, competition, pricing, market, and more. Because of this, we start by building you a strategy before you sign anything. We understand your business, audience, and competition, and build the strategy that has the highest likelihood of succeeding.
On our second call, we present our recommendations to you and agree on priorities before implementation begins.
The first week is usually focused on getting the infrastructure ready. Depending on your strategy, this can include setting up Google Analytics, Tag Manager and Search Console, reviewing conversion tracking, setting up or auditing ad accounts, and more. We also prepare creatives and content to be published starting from week 2.
From around the second week, the first activity normally starts going live. This might include launching Google or Meta campaigns, publishing the first SEO content, starting social media activity, activating email campaigns or beginning sales outreach.
Some businesses may have one highly focused channel, while others may have SEO, paid advertising, social media and outbound campaigns running simultaneously.
Most businesses starting marketing from scratch will be able to see first traffic results from weeks 2 to 3.
Once campaigns are live, we continuously review performance and make adjustments. That can mean changing bids and budgets, testing new audiences and creatives, improving landing pages, expanding keyword coverage, updating outreach messaging or shifting resources between channels.
We use the results to continuously refine the original strategy rather than treating the initial plan as fixed.
You receive regular weekly reporting covering the most important activity, results and changes we have made.
You also have access to real-time reporting dashboards where you can track important metrics such as traffic, leads, conversions, cost per lead, advertising spend and campaign performance whenever you want.
You have direct Slack access to our team throughout the engagement, allowing you to communicate with us much like you would with someone inside your own business. Every account is also co-managed by an Oxford graduate.
Rather than simply agreeing to “do PPC” or “do SEO”, we take responsibility for the wider marketing problem. We develop the strategy, implement it, analyse the results and continuously look for the next opportunity to improve your marketing.
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£1,500/month
Designed for small and medium-sized businesses (SMEs) in Oxford that want to explore marketing but are not sure which channels to focus on. We begin with an in-depth analysis of your business, customers, pricing, competitors and market, then build the marketing strategy we believe gives you the best chance of growth.
From there, we handle the setup and execution across the priority areas we identify, which could include SEO, paid advertising, social media, content, lead generation or outreach. This package is designed to give you a practical outsourced marketing function without the cost of building an internal team.
Get in touch£1,200/month
For businesses that already know where they want to focus, or want to test one marketing channel before investing more heavily. We take ownership of one area such as SEO, Google Ads, Meta Ads, social media, lead generation or sales outreach.
We handle the strategy, setup, execution, optimisation and reporting for that channel, whether you are launching it for the first time or trying to improve an existing programme.
Get in touchPricing on Request
For businesses that need broader or higher-volume marketing support. This can involve several channels running simultaneously, larger advertising budgets, high-volume content or outreach, multiple markets, or ongoing involvement across your wider marketing function.
We build the scope around what your business actually needs rather than forcing it into a fixed package. This can include strategy, advertising, SEO, social media, creative, UGC, PR, lead generation, sales outreach, email, analytics and other marketing initiatives, with our team working alongside yours on an ongoing basis.
Get in touch06SUCCESS STORIES
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Shop now07HOW WE WORK
Results-driven marketing team with frequent communication, weekly goals, full ownership, and measurable growth.
CO-FOUNDERDennisCEO & Co-founder£30M+ PPC spend managedCO-FOUNDERAyseCo-founder & Head of Performance120+ brands managed, incl. L’Oreal & Lacoste
CREATIVEMaksimHead of Creative StrategyPaid social expert across Meta, TikTok and LinkedIn
DESIGNClaireDesign ManagerBrand and web design expert
MARKETINGHannahMarketing ManagerCampaign strategy across search, social and email
SEORobertSEO ManagerTechnical SEO, local search and content strategy
DATACemalLead Data AnalystMeasurement and attribution
ARTPerryArt DirectorCopy, design and production
ENGINEERINGAltayHead of EngineeringPlatform, data and infrastructure08
Climb the Google results your customers already search, with technical fixes, new content and links working together month by month.
Read moreGoogle, Meta and LinkedIn campaigns run against your cost per lead rather than your click count. Management from £1,200 a month.
Read moreA WordPress site you can edit yourself, built to load fast and rank. Up to ten pages for £800, live within a week.
Read moreLogos, brand identities and campaign graphics that make a small business look as established as it really is.
Read more09
Our marketing services start from £700 per month, depending on the scope of work. Across the UK, SME marketing agency retainers commonly fall around £1,500–£3,500 per month, while broader custom arrangements can cost considerably more.
Digital agencies also charge in different ways. Some use a fixed monthly retainer, others charge per project, and specialised advertising agencies sometimes charge a percentage of your advertising spend. At Scale Oxford, we use a fixed monthly fee so costs are clear from the beginning.
It depends heavily on what type of marketing we are doing. With paid advertising, for example, campaigns can begin generating leads or sales within the first week. Mid- to long-term initiatives such as SEO and branding may take several weeks or longer to produce significant results, although this is not always the case.
No. Advertising spend is paid separately to platforms such as Google, Meta or LinkedIn. Our agency fee is fixed and does not increase as a percentage of your ad spend. This means that if a campaign performs well and you decide to scale your advertising budget, you do not automatically have to pay us more simply because you are spending more on ads.
Yes, absolutely. Wherever possible, marketing infrastructure is set up under accounts that belong to your business, and you retain ownership of your data and advertising accounts. If our partnership ends, any accounts we manage are either transferred fully to you or our team’s access is removed. These are only reinstated upon your request.
Yes. Many of our partnerships work exactly this way. We can take responsibility for areas of marketing that your internal team does not have the time, capacity or specialist expertise to handle, while continuing to work closely with them. The goal is to extend your existing team rather than replace it.
We work across a range of industries, including B2B, SaaS and technology, ecommerce, professional services, local businesses, property, hospitality, healthcare, education and consumer brands. The marketing strategy and channels we recommend vary depending on the industry, business model, target customer and value of each sale.
Digital Marketing Agency in Oxford, Run by Oxford Graduates
Tell us what you are trying to grow. You will get a straight answer on what we would do, what it would cost and what it should return, from the person who would do the work.
