SEO Audit & Strategy
Every business needs a slightly different SEO plan. We audit your website, search performance and competitors, then build a strategy around the areas with the strongest potential for traffic and sales.
SEO
Scale Oxford provides free SEO audits for local businesses in Oxford, identifying the website issues that may be limiting search rankings and organic traffic.





01
Scale Oxford is founded and run by Oxford University graduates.
Our team has SEO experience with global brands including L’Oréal, Lacoste and Jotform.
We are reachable like a colleague, not a support ticket. Reach us as you would anyone else on your team.
The audit is free and does not tie you into an ongoing SEO contract or retainer.
02
SEO problems rarely come from one part of a website alone. Technical setup, page structure, content, internal linking and off-site signals can all affect how search engines understand and rank a site. An SEO audit brings these areas together so they can be assessed as one system.
At Scale Oxford, our audit checks whether Google can index your site properly. We review how important pages target the searches that matter to your business, including their on-page SEO and internal linking. Technical problems are assessed throughout, while local SEO and backlink authority are checked where relevant.
Every business needs a slightly different SEO plan. We audit your website, search performance and competitors, then build a strategy around the areas with the strongest potential for traffic and sales.
We check for technical issues that can affect indexing, page speed and search visibility. This includes common problems that may prevent important pages from performing as they should.
We review titles, headings and other key on-page elements. We also check whether important pages are targeting relevant searches clearly.
We review how important pages are organised and connected across the website. This can identify weak internal links or pages that are unnecessarily difficult to find.
For Oxford businesses, we check the main website and Google Business Profile signals that affect local search visibility. We identify obvious gaps that may be holding the business back in local results.
03

Reachable like a colleague, not a support ticket.
Local business. A clinic, a dealership, a restaurant group: the demand is already here and already looking.
Ecommerce. A shop that sells online: most of the work is buying the demand and keeping the store fast.
SaaS. Software sold by subscription: found on its own terms, and sold to as well as marketed at.
Manufacturer. A business that sells to other businesses in volume, where the order comes after a conversation.
B2B services. A firm that sells expertise: most of the effort is starting conversations with the right people.
Paid advertisingLocal business 40%, Ecommerce 55%, SaaS 34%, Manufacturer 24%, B2B services 19%
Organic lasting growthLocal business 47%, Ecommerce 33%, SaaS 40%, Manufacturer 26%, B2B services 26%
Sales activityLocal business 13%, Ecommerce 12%, SaaS 26%, Manufacturer 50%, B2B services 55%
Where the work goes depends on your business, your margins and where your customers already are. This is one example, not a fixed package. We work it out with you before anything begins, and go through it again every month.
04
The SEO audit is designed to give you a clear view of the main SEO problems on your website without a long review process.
Share your website with us and we begin the SEO audit. We only ask for the information needed to review the site properly.
We review the website across the technical, on-page, structural and local SEO areas included in the audit, looking for issues that may be affecting search performance.
We complete the review within five working days and share the issues identified during the audit.
05HOW WE WORK
Results-driven marketing team with frequent communication, weekly goals, full ownership, and measurable growth.
CO-FOUNDERDennisCEO & Co-founder£30M+ PPC spend managed
CO-FOUNDERAyseCo-founder & Head of Performance180+ brands managed, incl. L’Oreal & Lacoste
CREATIVEMaksimHead of Creative StrategyPaid social expert across Meta, TikTok and LinkedIn
DESIGNClaireDesign ManagerBrand and web design expert
MARKETINGHannahMarketing ManagerCampaign strategy across search, social and email
SEORobertSEO ManagerTechnical SEO, local search and content strategy
DATACemalLead Data AnalystMeasurement and attribution
ARTPerryArt DirectorCopy, design and production
ENGINEERINGAltayHead of EngineeringPlatform, data and infrastructure06
Climb the Google results your customers already search, with technical fixes, new content and links working together month by month.
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Read more07
Our free SEO audit covers 40 checks across the main areas that can affect search performance. This includes technical SEO, on-page SEO, site structure, internal linking and local SEO where relevant.
Our SEO audit is completely free. There is no fee for the 40-point review and no requirement to continue with paid SEO services afterwards.
We complete the audit within five working days. Once the review is finished, you receive the SEO issues identified across the checks included in the audit.
A free SEO audit identifies common SEO issues across your website. SEO consultancy goes further by analysing the findings, setting priorities and building a strategy around the changes most likely to improve search performance.
You can address the issues internally or ask Scale Oxford for further support. If you need help deciding what to prioritise or building a wider SEO plan, our SEO consultancy is designed for that next stage.
Free SEO Audit Services in Oxford
Tell us what you are trying to grow. You will get a straight answer on what we would do, what it would cost and what it should return, from the person who would do the work.