Google Business Profile Optimisation
We choose the categories that match what you do, fill in your services, hours and photos, and keep the profile active with posts and replies, so Google has a full picture of your business.
SEO
Local SEO Services in Oxford
Scale Oxford provides local SEO services in Oxford and across Oxfordshire for businesses that want to be found on the map when people nearby search for what they offer. Our packages are priced from £1,200 a month, and you can cancel whenever you like.
- 300+ brands
- Google Business Profile, citations and reviews
- No commitment, cancel any time
- 7-Minute response time
01
Why Choose Scale Oxford for Local SEO?
Built by Oxford Graduates
Scale Oxford is founded and run by Oxford graduates.
An Office in Oxford
We work from an office in Oxford, so the map we are trying to put you on is the one we look at every day.
Measured in Calls and Directions
Your report leads with the calls, direction requests and website visits your Google Business Profile brought in, not only where you rank.
A Founder Sees Every Plan
A co-founder reviews each local SEO plan before any work starts, and looks over what it achieved with the team every month.
Reachable in 7 Minutes
A bad review or a suspended profile needs an answer the same day. On Slack we reply in about 7 minutes.
Local SEO From £1,200/Month
Every local SEO package is priced further down this page, starting at £1,200 a month, and nothing ties you in.
02
Our Local SEO Services in Oxford
Local SEO decides whether your business appears on the map when someone nearby searches for what you do. Much of it happens outside your website, on your Google Business Profile and the directories that list you, and the rest is on the pages that tell Google where you work.
Local Citations & NAP Consistency
We find the directories and listings that mention you and make your name, address and phone number read the same on every one, starting with the biggest directories in your trade.
Review Generation & Replies
We set up a simple way to ask every customer for a review after the job, and draft a reply to each one, good or bad, so your profile shows a business that listens.
Location Pages That Earn Their Place
Your website gets a page for each part of Oxford or nearby town you genuinely serve, saying what you do there and how to reach you, never the same text with a new place name.
Link Building & Authority
We earn links from Oxford sources your customers know, such as local news, business groups, sponsorships and the suppliers you already work with.
Map Pack Rank Tracking
We check where you appear on the map from points across Oxford, not just from one address, because the businesses Google shows change from one street to the next.
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Every channel. Every need. Total coverage.
Reachable like a colleague, not a support ticket.
Local business. A clinic, a dealership, a restaurant group: the demand is already here and already looking.
Ecommerce. A shop that sells online: most of the work is buying the demand and keeping the store fast.
SaaS. Software sold by subscription: found on its own terms, and sold to as well as marketed at.
Manufacturer. A business that sells to other businesses in volume, where the order comes after a conversation.
B2B services. A firm that sells expertise: most of the effort is starting conversations with the right people.
Paid advertisingLocal business 40%, Ecommerce 55%, SaaS 34%, Manufacturer 24%, B2B services 19%
- Google AdsLocal business 20%, Ecommerce 26%, SaaS 15%, Manufacturer 12%, B2B services 9%
- Meta adsLocal business 12%, Ecommerce 22%, SaaS 8%, Manufacturer 5%, B2B services 4%
- LinkedIn adsLocal business 8%, Ecommerce 7%, SaaS 11%, Manufacturer 7%, B2B services 6%
Organic lasting growthLocal business 47%, Ecommerce 33%, SaaS 40%, Manufacturer 26%, B2B services 26%
- SEOLocal business 16%, Ecommerce 8%, SaaS 13%, Manufacturer 8%, B2B services 8%
- Web designLocal business 11%, Ecommerce 5%, SaaS 8%, Manufacturer 5%, B2B services 5%
- Web developmentLocal business 7%, Ecommerce 4%, SaaS 8%, Manufacturer 4%, B2B services 4%
- EcommerceLocal business 6%, Ecommerce 10%, SaaS 3%, Manufacturer 3%, B2B services 3%
- AI SEOLocal business 4%, Ecommerce 3%, SaaS 5%, Manufacturer 3%, B2B services 3%
- BrandingLocal business 3%, Ecommerce 3%, SaaS 3%, Manufacturer 3%, B2B services 3%
Sales activityLocal business 13%, Ecommerce 12%, SaaS 26%, Manufacturer 50%, B2B services 55%
- Lead generationLocal business 5%, Ecommerce 5%, SaaS 10%, Manufacturer 15%, B2B services 20%
- Appointment settingLocal business 4%, Ecommerce 4%, SaaS 8%, Manufacturer 16%, B2B services 18%
- Outsourced SDR ( Cold Call )Local business 4%, Ecommerce 3%, SaaS 8%, Manufacturer 19%, B2B services 17%
Where the work goes depends on your business, your margins and where your customers already are. This is one example, not a fixed package. We work it out with you before anything begins, and go through it again every month.
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Where the Map Pack Sits on a Search
When a search names a place, or Google can tell the person wants something nearby, it often shows a map with three businesses above the ordinary results. This is that page, and where each part of our work lands on it.
Sponsored Results
Paid listings can sit above everything else on the page. They are bought rather than earned and disappear when the budget stops, which is why we run them as a separate service.
The Map Pack
Three businesses on a map, each with its stars, opening hours and a button to call. Google picks them by how closely they match the search, how near they are to the person searching and how well known they are. This is where local SEO does its work.
The Ordinary Results
Websites ranked on their pages and links. Your Oxford service pages belong here, and they support your map listing too, because the website linked from your profile helps Google understand what you do.
05
Google Business Profile: What We Set Up
Your profile is the listing people see in the map pack and on Google Maps. These are the parts we complete for you and keep up to date.
- Photos of your premises, your team and your work
- A primary category that matches what you do, and secondary ones for the rest
- A reply to every review
- Opening hours, including bank holidays
- Services and products, described the way your customers describe them
- Attributes such as accessibility, parking and the ways you take payment
- A description that says what you do and where you do it
- A service area, if you visit customers rather than them visiting you
- Posts for news, offers and events
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Citations: The Same Details Everywhere
A citation is any mention of your business name, address and phone number on another website. When those details disagree from one site to the next, Google has to guess which version is right, so we make them match before we add any more.
What we keep identical
- Your business name, exactly as it appears on your sign
- Your address, written the same way every time
- Your main phone number
- Your website address
What splits a listing
- An old address still live on a directory
- A tracking number in place of your main line
- A trading name on one site and the company name on another
- Two profiles for the same office
07
Reviews: Asked For Properly, Answered Every Time
Reviews tell people what you are like to deal with before they ever call you, and Google is strict about how you ask for them. Every review we help you earn goes through the same four steps.
A Job Done Well
The best moment to ask is straight after a good job, while the customer still remembers it.
A Direct Link to Review
You get a short link that opens your review form, to send by text or email, or to print on a receipt.
Every Customer Asked
Everyone is asked, not only the customers you expect to be happy, and nobody is offered anything in return.
A Reply From You
Every review gets a reply, which shows the next person reading that somebody is listening.
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Local SEO Across Oxfordshire
An Oxford address does not stop you appearing in Witney, Abingdon or Bicester, but it does not carry you there either, because Google gives real weight to how far a business is from the person searching. If you serve customers around the county, your service area, your location pages and the sites that mention you all need to show it.
For businesses whose customers are mostly outside the city, we plan the work town by town, and our Oxfordshire SEO page sets out how.
- Witney10 miles west
- Abingdon6 miles south
- Bicester11 miles north east
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Local SEO Packages & Pricing
Starting SEO From Scratch
£1,200/month
For businesses new to local search, or with a profile nobody has looked after. We complete your Google Business Profile, clean up your citations and start the review routine, then build your location pages.
Get in touchEstablished Sites
£1,750/month
For businesses already on the map that want to appear for more searches, in more places. We add location and service pages, earn local links and track your position across Oxford every month.
Get in touchCustom SEO Services
Pricing on Request
For businesses with several branches, or a mix of premises and service areas. We look at each location, then agree one monthly price that covers them all.
Get in touch
10HOW WE WORK
Part of your team from day one.
Results-driven marketing team with frequent communication, weekly goals, full ownership, and measurable growth.
- CO-FOUNDERDennisCEO & Co-founder£30M+ PPC spend managed
- CO-FOUNDERAyseCo-founder & Head of Performance180+ brands managed, incl. L’Oreal & Lacoste
CREATIVEMaksimHead of Creative StrategyPaid social expert across Meta, TikTok and LinkedIn
DESIGNClaireDesign ManagerBrand and web design expert
MARKETINGHannahMarketing ManagerCampaign strategy across search, social and email- SEORobertSEO ManagerTechnical SEO, local search and content strategy
DATACemalLead Data AnalystMeasurement and attribution
ARTPerryArt DirectorCopy, design and production
ENGINEERINGAltayHead of EngineeringPlatform, data and infrastructure
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Looking for Other Marketing Services In Oxford?
- Search
SEO Across Oxfordshire
Search work for businesses outside the city, from Banbury to Didcot, built around the towns your customers search from.
Read more - Search
Free SEO Audit
Forty checks on your site’s technical health, content and links, written up as a list of fixes within five working days. It costs nothing.
Read more - Websites
Web Design Services
A site designed to turn visitors into enquiries, with design options by day three and the whole thing live in seven days.
Read more - Paid ads
Google Ads Services
Search, Shopping, Performance Max and YouTube, for businesses that want Google Ads on its own. Management starts at £700 a month.
Read more
12
Local SEO in Oxford: Frequently Asked Questions
- How much does local SEO cost in Oxford?
At Scale Oxford, local SEO is £1,200 a month for businesses starting out in local search and £1,750 a month for those already on the map, with a custom price for several branches. You can cancel whenever you like.
- How long does local SEO take to work?
Changes to your Google Business Profile can show within a few weeks. Climbing the map pack for busy searches in central Oxford usually takes several months, because reviews, citations and links build up over time.
- Can I appear in the Oxford map pack if my business is outside the city?
For people searching near you, yes, but a business in Witney is less likely to be shown to someone in central Oxford, because distance counts. Google’s guidelines also rule out a virtual office address unless staff are there during opening hours, so the answer is a service area and good location pages, not a borrowed address.
- Do you buy reviews, or only ask happy customers?
No. Google does not allow reviews that are paid for or rewarded, or asking only the customers you expect to be happy, and breaking those rules can get reviews removed or a profile restricted. We ask everyone and help you reply to every review.
- What is a local citation?
Any mention of your business name, address and phone number on another website: a directory, a trade body, a local paper or a supplier’s list of stockists. Citations help Google confirm your details, which is why they need to match your profile exactly.
- Is local SEO only about the Google Business Profile?
No. The profile is where people see you, but your website does a lot of the work behind it: a page for each service and area, your address and phone number on every page, and the links that point to it. As a local SEO agency in Oxford, we work on both.
Local SEO Services in Oxford
Tell us what you are trying to grow. You will get a straight answer on what we would do, what it would cost and what it should return, from the person who would do the work.