scale oxfordContact

Scale Oxford

PPC Agency in Oxford

Scale Oxford is Oxford's leading, certified PPC agency. Our seasoned PPC experts help businesses across Oxford and Oxfordshire drive sales, leads, and more for the lowest cost.

  • £40M+ ad spend managed
  • 300+ brands
  • No commitment, cancel any time
  • 7-Minute response time
Get in touchTalk to our team
DennisAyse

01

Our PPC Services in Oxford

PPC, or pay-per-click, is a type of paid advertising used to have your business appear in places like Google and Amazon when people search for the products or services you offer.

Unlike most other branches of marketing, PPC can be scaled very quickly by simply increasing ad spend, meaning that once your business achieves reasonable ad costs per successful sale, the whole system can be scaled exponentially, sometimes even overnight.

However, PPC is a more multi-layered process than most other areas of marketing. A multitude of factors affect advertising costs, and knowing which platforms are most likely to perform best requires an understanding of the business itself, the typical costs for that product and audience on each platform, where different products tend to perform best, and which advanced controls can be used to bring ad costs down and make scaling possible.

At Scale Oxford, each of our PPC experts has previously managed eight-figure ad spend and worked on advertising for global brands such as L’Oréal, Lacoste and Jotform. This is the level of expertise that will be applied to your account.

  1. PPC Strategy & Planning

    We analyse your business and bring you the budget distribution plan that will generate the most revenue from your budget. The action plan covers platforms, audiences, budgets, bidding and more. This serves as your playbook to PPC success.

  2. Search Ads: Google & Bing Search

    Paid search is often a top-performer for local or function-based businesses, such as legal services. We place your business in front of people searching for the keywords most closely tied to what you offer, so your budget goes towards users already showing clear intent.

  3. Google Shopping & Performance Max

    Show your products across Google, Shopping, YouTube and other placements, usually with images, prices, store information, and more. Best suited to ecommerce businesses looking to reach potential buyers.

  4. Meta Ads

    Known for relatively low advertising costs. Strong fit for local Oxford businesses and general consumer products. Your ads appear across Facebook and Instagram placements.

  5. TikTok Ads

    TikTok Ads is another low-cost platform that works best with products with strong visual appeal. Fashion, beauty, food, fitness products are usually a much more natural fit than things like accounting services.

  6. LinkedIn Ads

    LinkedIn Ads are usually the strongest fit for B2B businesses in Oxford that sell to professional audiences. LinkedIn allows targeting with things like job title, company size and industry, which makes it useful for SaaS, consultancy and high-ticket services.

  7. Amazon Ads

    Amazon Ads put your products in front of people who are already looking to buy. They’re especially useful when customers are comparing similar products and you want to display your product near the point of purchase.

  8. Technical Advisory

    Weekly advisory sessions and ongoing Slack support from our most experienced PPC specialists. Our paid search, analytics and marketing experts step in with technical advisory to solve your toughest challenges.

02

Every channel. Every need. Total coverage.

Robert
RobertSEO Manager

Reachable like a colleague, not a support ticket.

Local business. A clinic, a dealership, a restaurant group: the demand is already here and already looking.

Ecommerce. A shop that sells online: most of the work is buying the demand and keeping the store fast.

SaaS. Software sold by subscription: found on its own terms, and sold to as well as marketed at.

Manufacturer. A business that sells to other businesses in volume, where the order comes after a conversation.

B2B services. A firm that sells expertise: most of the effort is starting conversations with the right people.

Paid advertisingLocal business 40%, Ecommerce 55%, SaaS 34%, Manufacturer 24%, B2B services 19%

  • Google AdsLocal business 20%, Ecommerce 26%, SaaS 15%, Manufacturer 12%, B2B services 9%
  • Meta adsLocal business 12%, Ecommerce 22%, SaaS 8%, Manufacturer 5%, B2B services 4%
  • LinkedIn adsLocal business 8%, Ecommerce 7%, SaaS 11%, Manufacturer 7%, B2B services 6%

Organic lasting growthLocal business 47%, Ecommerce 33%, SaaS 40%, Manufacturer 26%, B2B services 26%

  • SEOLocal business 16%, Ecommerce 8%, SaaS 13%, Manufacturer 8%, B2B services 8%
  • Web designLocal business 11%, Ecommerce 5%, SaaS 8%, Manufacturer 5%, B2B services 5%
  • Web developmentLocal business 7%, Ecommerce 4%, SaaS 8%, Manufacturer 4%, B2B services 4%
  • EcommerceLocal business 6%, Ecommerce 10%, SaaS 3%, Manufacturer 3%, B2B services 3%
  • AI SEOLocal business 4%, Ecommerce 3%, SaaS 5%, Manufacturer 3%, B2B services 3%
  • BrandingLocal business 3%, Ecommerce 3%, SaaS 3%, Manufacturer 3%, B2B services 3%

Sales activityLocal business 13%, Ecommerce 12%, SaaS 26%, Manufacturer 50%, B2B services 55%

  • Lead generationLocal business 5%, Ecommerce 5%, SaaS 10%, Manufacturer 15%, B2B services 20%
  • Appointment settingLocal business 4%, Ecommerce 4%, SaaS 8%, Manufacturer 16%, B2B services 18%
  • Outsourced SDR ( Cold Call )Local business 4%, Ecommerce 3%, SaaS 8%, Manufacturer 19%, B2B services 17%

Where the work goes depends on your business, your margins and where your customers already are. This is one example, not a fixed package. We work it out with you before anything begins, and go through it again every month.

03

Why Choose Scale Oxford as Your Oxford PPC Company?

  1. Built by Oxford Graduates

    Scale Oxford is founded and run by Oxford graduates.

  2. Global Track Record

    Our team has managed the PPC initiatives of global brands like L’Oréal, Lacoste and Jotform.

  3. Zero Commitment: Cancel Anytime

    No three-month agreement. No six-month agreement. If you decide we’re not the right fit, you can cancel at any time.

  4. A Founder On Your Account

    Your account will be co-managed by a Scale Oxford co-founder and Oxford graduate.

  5. Reachable in 7 minutes

    With an average Slack response time of 7 minutes, we are reachable like a colleague, not a support ticket.

  6. PPC From £1,200/Month

    Our PPC services start from £1,200 per month, with our full pricing published below.

04HOW WE WORK

Part of your team from day one.

Results-driven marketing team with frequent communication, weekly goals, full ownership, and measurable growth.

Meet the teamTalk to us
  • DennisCO-FOUNDERDennisCEO & Co-founder£30M+ PPC spend managed
  • AyseCO-FOUNDERAyseCo-founder & Head of Performance180+ brands managed, incl. L’Oreal & Lacoste
  • MaksimCREATIVEMaksimHead of Creative StrategyPaid social expert across Meta, TikTok and LinkedIn
  • ClaireDESIGNClaireDesign ManagerBrand and web design expert
  • HannahMARKETINGHannahMarketing ManagerCampaign strategy across search, social and email
  • RobertSEORobertSEO ManagerTechnical SEO, local search and content strategy
  • CemalDATACemalLead Data AnalystMeasurement and attribution
  • PerryARTPerryArt DirectorCopy, design and production
  • AltayENGINEERINGAltayHead of EngineeringPlatform, data and infrastructure

05

Oxford PPC Management Packages & Pricing

  • PPC Management Essentials

    £1,200/month

    Designed for Oxford businesses looking to start PPC properly, or those currently spending less than £5,000 per month on ads. We build the initial account strategy, launch the campaigns most likely to generate revenue, then manage and optimise them continuously as performance data comes in. Includes campaign setup, ongoing management, weekly reporting and direct Slack access to our team with an average response time of 7 minutes.

    Get in touch

  • Business Plus

    £1,600/month

    Our powerhouse package for Oxford businesses already spending more than £5,000 per month on PPC and looking to scale further. Three members of our team work directly on your account, improving existing campaigns while finding the quickest opportunities to increase spend profitably and generate a stronger return on ad spend.

    Get in touch

  • Enterprise PPC

    £3,000/month

    Our all-hands-on-deck plan for Oxford businesses spending more than £100,000 per month on PPC. Your account is managed across every facet, campaign execution and performance analysis, with our whole marketing team brought in wherever specialist expertise is needed. The focus is on aggressive scaling. We actively seek to find ways to 2x your ad spend while improving ad costs at the same time.

    Get in touch

Compare all our packages on one page

06SUCCESS STORIES

What this looks like at scale

  • Measurable growth
  • Transparent reporting
  • Up to2.36xROAS upliftNatura
  • Up tox2.8More revenueReformation
  • Up to44%Lower cost per resultFree People
  • Up to1.9xHigher conversion rateBeforeSunset AI

07

Looking for Other Marketing Services In Oxford?

08

Frequently Asked Questions About PPC Agencies In Oxford

Who you work withGet in touchhello@scaleoxford.co.uk
How much does PPC management cost in Oxford?

Most PPC agencies in Oxford do not publish their prices publicly. Agency fees vary greatly, with some charging a fixed retainer, and others a percentage of your advertising spend. At Scale Oxford, our PPC management starts at £1,200 per month, with our Business+ package at £1,600 and Enterprise management at £3,000. These prices cover our management fee in full, with no hidden fees or additional agency costs.

Do you charge a percentage of my ad spend?

No. Whether you’re starting from scratch or managing millions in monthly ad spend, we do not charge a percentage on top of our standard management fee. Your agency cost stays fixed based on the package you choose.

Do you get commissions or rebates from Google?

No. We do not receive commissions, rebates or any other payments from Google or the advertising platforms we manage. The only money we receive is the retainer you pay us.

How much should my business spend on PPC each month?

The ideal budget depends on what a lead, sale or other desired action costs on the platforms you use, and how much your business is comfortable paying for each one. We work backwards from that number, then scale your campaigns as far as we can while keeping acquisition costs below it. For local businesses, monthly PPC budgets commonly range from around £500 to £5,000+, although there is no fixed amount. It varies greatly by business model: an ecommerce company may rely heavily on ads to drive sales and spend significantly more, while a large manufacturing firm may choose to put more of its growth budget into sales rather than advertising.

Should I do PPC or SEO?

It depends. For small or local businesses, PPC is often more expensive but delivers results much faster, while SEO is usually lower cost over time but takes longer to build momentum. However, every business faces different levels of online competition and different market dynamics, so two seemingly similar companies can end up benefiting from completely different marketing channels. If you have little prior experience with either, the best approach is often to test both and see which one starts producing positive results for your business.

Can you take over an existing Google Ads or Meta Ads account?

Yes, absolutely. If you already have campaigns running, we usually prefer to work directly within the existing account because it contains your historical conversion data, past performance and platform learnings. That gives us a much stronger starting point than rebuilding everything from scratch.

Do you create the ads as well as manage the campaigns?

We can do either. If you already have creative assets, we can work with those directly. If not, our in-house design team can prepare the visuals and video needed for your campaigns at no additional cost.

PPC Agency in Oxford

Tell us what you are trying to grow. You will get a straight answer on what we would do, what it would cost and what it should return, from the person who would do the work.

Get in touchTalk to our team
Who you work with
hello@scaleoxford.co.uk