Keyword Research Before Design
Before a page is designed, we find what your customers type into Google and decide which page answers which search, so every page has a job.
Web design
Web Design and SEO Packages in Oxford
Scale Oxford offers web design and SEO packages for businesses in Oxford and across Oxfordshire: a WordPress website planned around what your customers search for, then SEO every month to move it up the results. The website is £800, and SEO starts at £1,200 a month once it is live.
- 300+ brands
- Website live in 7 days
- SEO set up before launch
- 7-Minute response time
01
Why Choose Scale Oxford for Web Design and SEO?
Built by Oxford Graduates
Scale Oxford was founded by Oxford graduates, and the people who design your website are the people who will rank it.
One Team for the Site and Its Rankings
There is no handover between a web designer and an SEO agency, so nobody can blame the other when the traffic does not come.
SEO Set Up Before Launch
Page titles, headings, addresses, speed and tracking are settled while the site is built, not patched in after it goes live.
A Site You Own Outright
Your WordPress website, its content and its domain are yours, whether or not you keep the monthly SEO going.
Reachable in 7 Minutes
Ask about a page, a ranking or a change you want, and Slack usually brings a reply within 7 minutes.
Prices Shown Before You Call
The website is £800 and SEO starts at £1,200 a month. Both are on this page, so you know them before we talk.
02
Why a Website and Its Rankings Are One Job, Not Two
Most websites are designed first and handed to an SEO agency later. By then the page addresses, the structure and the templates are fixed, and the first months of SEO go on undoing them. A site planned for search from the start skips that step.
Planned for search from the start
- Pages planned around what people search, before design
- Addresses that do not need to change after launch
- Speed tested before the site goes live
- One team answerable for traffic and enquiries
Built first, SEO added later
- Pages rewritten to fit searches chosen after launch
- Addresses changed, and the old ones redirected
- Slow pages found once Google has already seen them
- A web designer and an SEO agency, each pointing at the other
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Our Web Design and SEO Services
Site Structure & Internal Linking
Your pages are arranged so Google can tell which matter most and how they relate, with links between them that a visitor would follow too.
WordPress Website Development
We design and build your website on WordPress, up to 10 pages, with contact forms, hosting and your domain set up for launch.
Technical SEO
Fast loading, clean code, a sitemap Google can read and pages that work on a phone, all checked before launch rather than after.
On-Page SEO
Every page gets a title, a description and headings written for the search it targets, with images named and compressed so they do not slow it down.
Monthly SEO After Launch
Once the site is live, the SEO plan carries on every month: new content, links from other websites and a report on what moved.
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Every channel. Every need. Total coverage.
Reachable like a colleague, not a support ticket.
Local business. A clinic, a dealership, a restaurant group: the demand is already here and already looking.
Ecommerce. A shop that sells online: most of the work is buying the demand and keeping the store fast.
SaaS. Software sold by subscription: found on its own terms, and sold to as well as marketed at.
Manufacturer. A business that sells to other businesses in volume, where the order comes after a conversation.
B2B services. A firm that sells expertise: most of the effort is starting conversations with the right people.
Paid advertisingLocal business 40%, Ecommerce 55%, SaaS 34%, Manufacturer 24%, B2B services 19%
- Google AdsLocal business 20%, Ecommerce 26%, SaaS 15%, Manufacturer 12%, B2B services 9%
- Meta adsLocal business 12%, Ecommerce 22%, SaaS 8%, Manufacturer 5%, B2B services 4%
- LinkedIn adsLocal business 8%, Ecommerce 7%, SaaS 11%, Manufacturer 7%, B2B services 6%
Organic lasting growthLocal business 47%, Ecommerce 33%, SaaS 40%, Manufacturer 26%, B2B services 26%
- SEOLocal business 16%, Ecommerce 8%, SaaS 13%, Manufacturer 8%, B2B services 8%
- Web designLocal business 11%, Ecommerce 5%, SaaS 8%, Manufacturer 5%, B2B services 5%
- Web developmentLocal business 7%, Ecommerce 4%, SaaS 8%, Manufacturer 4%, B2B services 4%
- EcommerceLocal business 6%, Ecommerce 10%, SaaS 3%, Manufacturer 3%, B2B services 3%
- AI SEOLocal business 4%, Ecommerce 3%, SaaS 5%, Manufacturer 3%, B2B services 3%
- BrandingLocal business 3%, Ecommerce 3%, SaaS 3%, Manufacturer 3%, B2B services 3%
Sales activityLocal business 13%, Ecommerce 12%, SaaS 26%, Manufacturer 50%, B2B services 55%
- Lead generationLocal business 5%, Ecommerce 5%, SaaS 10%, Manufacturer 15%, B2B services 20%
- Appointment settingLocal business 4%, Ecommerce 4%, SaaS 8%, Manufacturer 16%, B2B services 18%
- Outsourced SDR ( Cold Call )Local business 4%, Ecommerce 3%, SaaS 8%, Manufacturer 19%, B2B services 17%
Where the work goes depends on your business, your margins and where your customers already are. This is one example, not a fixed package. We work it out with you before anything begins, and go through it again every month.
05
SEO-Driven Website Design: What Changes in the Build
Our SEO-driven website design looks like any good website to a visitor. The difference is the order of the work: the searches come first, the page plan second and the design third, so nothing has to be rebuilt later to rank.
Searches Found
We list what your customers search for and how often, in Oxford and further afield.
Pages Planned
Each important search gets one page, so two of your own pages never compete for it.
Designed and Built
The design is made around that plan, and the site is built on WordPress with speed and structure in place.
Live and Found
We submit the site to Google on launch day, check every page can be found and start the monthly plan.
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Six Technical Decisions That Decide Whether a Site Can Rank
Each of these is cheap to get right while a site is being built and expensive to change once it is live, which is why a web design and SEO package settles them first.
Page Addresses
Short addresses that say what the page is about, chosen once and kept, so links to them never break.
One Heading per Page
Every page has a single main heading that matches the search it was planned for.
Speed on a Phone
Hosting, images and code chosen so pages load quickly on a phone, which is how most people will find you.
Sitemap and Robots File
A list of your pages for Google, and a robots file that lets it in, both checked on launch day.
Redirects From Old Pages
If there was a site before, every old address points to its new page, so nobody following an old link hits a dead end.
Tracking From Day One
Google Analytics and Search Console set up at launch, so the first month of visits is measured, not guessed.
07
WordPress SEO Across Oxfordshire
We are based in Oxford and take on WordPress SEO work across Oxfordshire. Where you are in the county changes little about the work: the build and the plan are the same, and we talk on a call or meet in Oxford, whichever suits you.
What does change is who you compete with. A business in Banbury competes for searches made in Banbury, so its pages are planned around the town as well as the trade, and the same goes for Didcot or Thame.
- Banbury22 miles north
- Didcot10 miles south
- Thame12 miles east
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If You Already Have a Website
Starting again does not mean throwing away what already works. A rebuild for search keeps the pages that bring visitors and changes the rest.
Audit What You Have
We check which of your pages already bring visitors, and which searches they appear for, before anything changes.
Keep What Ranks
Pages that earn traffic keep their address and their best content; the others are rewritten or merged.
Rebuild on WordPress
The new site follows the same plan as a new one, with the pages that work carried across.
Redirect Every Old Address
Every old page address points to its new one, so visitors and Google following an old link land in the right place.
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Web Design and SEO Packages & Pricing
Website + SEO From Scratch
£800 website, then£1,200/month
For a business with no website, or one not worth keeping. We plan the pages around your searches, design and build up to 10 pages on WordPress, then start SEO from scratch once the site is live.
Get in touchOnline Shop + SEO
£950 shop, then£1,200/month
For a business that wants to sell online. We pick the shop platform with you, build the shop and upload your products, then run SEO for the shop and its product pages every month.
Get in touchCustom Web Design and SEO
Pricing on Request
For larger websites, rebuilds of sites that already rank, or more SEO each month than the starting plan. We look at what you have and agree one price for the build and the plan.
Get in touch
10HOW WE WORK
Part of your team from day one.
Results-driven marketing team with frequent communication, weekly goals, full ownership, and measurable growth.
- CO-FOUNDERDennisCEO & Co-founder£30M+ PPC spend managed
- CO-FOUNDERAyseCo-founder & Head of Performance180+ brands managed, incl. L’Oreal & Lacoste
CREATIVEMaksimHead of Creative StrategyPaid social expert across Meta, TikTok and LinkedIn
DESIGNClaireDesign ManagerBrand and web design expert
MARKETINGHannahMarketing ManagerCampaign strategy across search, social and email
SEORobertSEO ManagerTechnical SEO, local search and content strategy
DATACemalLead Data AnalystMeasurement and attribution
ARTPerryArt DirectorCopy, design and production
ENGINEERINGAltayHead of EngineeringPlatform, data and infrastructure
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Looking for Other Marketing Services In Oxford?
- Websites
Web Design Services
A site designed to turn visitors into enquiries, with design options by day three and the whole thing live in seven days.
Read more - Search
SEO Services
Climb the Google results your customers already search, with technical fixes, new content and links working together month by month.
Read more - Websites
WordPress Services
A WordPress site you can edit yourself, built to load fast and rank. Up to ten pages for £800, live within a week.
Read more - Search
Free SEO Audit
Forty checks on your site’s technical health, content and links, written up as a list of fixes within five working days. It costs nothing.
Read more
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Web Design and SEO: Frequently Asked Questions
- How much does a web design and SEO package cost in Oxford?
A business website is £800 to build, and SEO from scratch is £1,200 a month once it is live. An online shop is £950 to build, with the same monthly plan. Larger sites and rebuilds are priced on request.
- Do I have to keep paying for SEO after the website is built?
No. The website is yours once it is paid for, and the monthly SEO can be cancelled whenever you like. The planning done before the build stays in the site either way.
- What is SEO-driven website design?
It means the searches your customers make decide the structure of the site before it is designed: which pages exist, what each one is called and how they link. The design then fits that plan, rather than the plan being squeezed into a finished design.
- Can you do SEO for a WordPress site I already have?
Yes. We start with an audit of what the site already appears for, then either work on it as it is or recommend a rebuild where its structure holds it back. The audit tells you which before you spend anything on the build.
- How long before a new website ranks?
It depends on how many businesses compete for your searches. Google can find a new site soon after launch, because we submit it on day one; ranking for the searches that matter takes months of the monthly plan, and every month we report on what has moved.
- Are you WordPress SEO experts for all of Oxfordshire?
Yes. We are WordPress SEO experts based in Oxford, building and ranking websites for businesses across Oxfordshire, at the same prices wherever you are in the county.
Web Design and SEO Packages in Oxford
Tell us what you are trying to grow. You will get a straight answer on what we would do, what it would cost and what it should return, from the person who would do the work.