Category Page Optimisation
We give each important category a title written for the search it should win, a short introduction that says what the range is and who it suits, and links to its closest neighbours.
SEO
Ecommerce SEO Services in Oxford
Scale Oxford provides ecommerce SEO services in Oxford for online shops that want their category and product pages found by people ready to buy. Monthly packages begin at £1,200, and there is no minimum term.
- 300+ brands
- Shopify, WooCommerce and Magento
- No commitment, cancel any time
- 7-Minute response time
01
Why Choose Scale Oxford for Ecommerce SEO?
Built by Oxford Graduates
Scale Oxford is founded and run by Oxford graduates.
SEO for Global Brands
L’Oréal and Lacoste are among the global brands whose SEO our team has worked on.
Measured in Sales, Not Rankings
Your report leads with the organic visits, orders and revenue your category and product pages brought in, not a list of keyword positions.
A Founder Sees Every Store
A co-founder reviews each ecommerce SEO plan before work starts and checks the results with the team every month.
Reachable in 7 Minutes
Questions about a product launch or a sudden drop do not wait for a call. On Slack we answer in about 7 minutes.
Ecommerce SEO From £1,200/Month
Our ecommerce SEO packages are £1,200 or £1,750 a month, both shown below, and you can end the work in any month.
02
Our Ecommerce SEO Services in Oxford
Ecommerce SEO, also written e-commerce SEO, is the work on the pages a shop owns: its categories, its products, the way they link together and how easily Google can read them. Shopping ads and marketplace listings are paid channels with rules of their own; as an ecommerce agency in Oxford we run those too, as part of a wider ecommerce marketing plan.
Product Page SEO
Product pages get their own descriptions rather than the manufacturer’s copy that every other stockist uses, with clear titles, named images and reviews shown on the page.
Product Schema & Rich Results
We add structured data for price, availability and reviews, which makes your products eligible to show those details in Google’s results before anyone clicks.
Site Structure & Internal Linking
We arrange categories, subcategories and products so that every page sits a few clicks from the home page and passes its strength to the pages that sell most.
Technical SEO
We fix what slows a store down or confuses Google: duplicate product addresses, broken redirects after a range changes, heavy images and pages that struggle on a phone.
Content & On-Page SEO
Buying guides and comparisons answer the questions shoppers ask before they buy, and link straight to the categories that sell what the guide recommends.
03
Every channel. Every need. Total coverage.
Reachable like a colleague, not a support ticket.
Local business. A clinic, a dealership, a restaurant group: the demand is already here and already looking.
Ecommerce. A shop that sells online: most of the work is buying the demand and keeping the store fast.
SaaS. Software sold by subscription: found on its own terms, and sold to as well as marketed at.
Manufacturer. A business that sells to other businesses in volume, where the order comes after a conversation.
B2B services. A firm that sells expertise: most of the effort is starting conversations with the right people.
Paid advertisingLocal business 40%, Ecommerce 55%, SaaS 34%, Manufacturer 24%, B2B services 19%
- Google AdsLocal business 20%, Ecommerce 26%, SaaS 15%, Manufacturer 12%, B2B services 9%
- Meta adsLocal business 12%, Ecommerce 22%, SaaS 8%, Manufacturer 5%, B2B services 4%
- LinkedIn adsLocal business 8%, Ecommerce 7%, SaaS 11%, Manufacturer 7%, B2B services 6%
Organic lasting growthLocal business 47%, Ecommerce 33%, SaaS 40%, Manufacturer 26%, B2B services 26%
- SEOLocal business 16%, Ecommerce 8%, SaaS 13%, Manufacturer 8%, B2B services 8%
- Web designLocal business 11%, Ecommerce 5%, SaaS 8%, Manufacturer 5%, B2B services 5%
- Web developmentLocal business 7%, Ecommerce 4%, SaaS 8%, Manufacturer 4%, B2B services 4%
- EcommerceLocal business 6%, Ecommerce 10%, SaaS 3%, Manufacturer 3%, B2B services 3%
- AI SEOLocal business 4%, Ecommerce 3%, SaaS 5%, Manufacturer 3%, B2B services 3%
- BrandingLocal business 3%, Ecommerce 3%, SaaS 3%, Manufacturer 3%, B2B services 3%
Sales activityLocal business 13%, Ecommerce 12%, SaaS 26%, Manufacturer 50%, B2B services 55%
- Lead generationLocal business 5%, Ecommerce 5%, SaaS 10%, Manufacturer 15%, B2B services 20%
- Appointment settingLocal business 4%, Ecommerce 4%, SaaS 8%, Manufacturer 16%, B2B services 18%
- Outsourced SDR ( Cold Call )Local business 4%, Ecommerce 3%, SaaS 8%, Manufacturer 19%, B2B services 17%
Where the work goes depends on your business, your margins and where your customers already are. This is one example, not a fixed package. We work it out with you before anything begins, and go through it again every month.
04
Category Pages Are Where the Revenue Is
Many shoppers start with a type of product rather than a model name, so the page that matches their search is usually a category page. On most stores those pages are a heading and a grid, with nothing to tell Google what the range is or who it is for.
A Search for a Type of Product
Someone types “women’s walking boots”: a kind of product, not one model from one brand.
Your Category Page Ranks
The page listing every boot you stock is the one that matches, so it is the page that has to rank.
Filters Narrow the Choice
Size, colour and price filters help the shopper choose without leaving the page Google sent them to.
Added to the Basket
A product goes in the basket, and the sale traces back to the category page that won the search.
05
Crawl Budget and Index Bloat on a Large Catalogue
Every filter, sort order and tracking tag can create a new address for the same products. On a large catalogue that adds up to thousands of near-identical pages competing with each other for the time Google spends on your site, so we decide which pages deserve to be indexed and keep the rest out. Google’s own guidance on filtered pages recommends the same: filter addresses that do not need to appear in search are best kept out of its crawl.
Pages we keep in the index
- Category and subcategory pages
- Product pages, including ones briefly out of stock
- Buying guides and comparisons
- Brand pages that hold products
Pages we keep out
- Filter and sort combinations nobody searches for
- Internal search results
- Duplicate product addresses from variants or tracking tags
- Empty categories with nothing to buy
06
Shopify, WooCommerce and Magento: What Differs
- Kept:
/products/trail-bootThe product’s own address, the one to keep - Kept out:
/collections/walking-boots/products/trail-bootThe same product again, inside a collection
Shopify
Shopify fixes part of every address, with /products/ and /collections/ in the path, and creates extra product addresses inside collections. We work within those rules, so the right address is the one Google keeps.
- Kept:
- Can be renamed:
/product/trail-boot/The product base, which you can rename - Can be renamed:
/product-category/walking-boots/The category base, which you can rename
WooCommerce
WooCommerce runs on WordPress, so almost everything can be changed, including the product and category parts of the address. That freedom is also how stores collect slow plugins and duplicate pages, which is what we usually find and fix.
- Can be renamed:
- Kept:
/walking-boots.htmlThe category page itself - Kept out:
/walking-boots.html?color=49&size=167One filter combination, kept out unless people search for it
Magento
Magento, now Adobe Commerce, suits large catalogues, but its layered navigation can create an address for every filter combination. We set canonical rules and choose which filtered pages are worth indexing.
- Kept:
07
Ecommerce SEO Packages & Pricing
Starting SEO From Scratch
£1,200/month
For new shops, or stores whose search traffic is still small. We fix the technical foundations, rewrite the category pages that matter most and add product markup, then build from there.
Get in touchEstablished Sites
£1,750/month
For stores that already sell through search and want more of it. We widen the range of categories you rank for, publish buying guides and earn links, while keeping a large catalogue clean.
Get in touchCustom SEO Services
Pricing on Request
For catalogues of many thousands of products, several countries or a move to a new platform. We look at what the store needs, then agree one monthly price with you.
Get in touch
08HOW WE WORK
Part of your team from day one.
Results-driven marketing team with frequent communication, weekly goals, full ownership, and measurable growth.
- CO-FOUNDERDennisCEO & Co-founder£30M+ PPC spend managed
- CO-FOUNDERAyseCo-founder & Head of Performance180+ brands managed, incl. L’Oreal & Lacoste
CREATIVEMaksimHead of Creative StrategyPaid social expert across Meta, TikTok and LinkedIn
DESIGNClaireDesign ManagerBrand and web design expert
MARKETINGHannahMarketing ManagerCampaign strategy across search, social and email- SEORobertSEO ManagerTechnical SEO, local search and content strategy
DATACemalLead Data AnalystMeasurement and attribution
ARTPerryArt DirectorCopy, design and production
ENGINEERINGAltayHead of EngineeringPlatform, data and infrastructure
09
Looking for Other Marketing Services In Oxford?
- Online stores
Ecommerce Services
Building a shop from scratch or growing one that already sells, across paid ads, SEO, email and conversion rate. Launches from £950.
Read more - Paid ads
PPC Services
Google, Meta and LinkedIn campaigns run against your cost per lead rather than your click count. Management from £1,200 a month.
Read more - Search
Free SEO Audit
Forty checks on your site’s technical health, content and links, written up as a list of fixes within five working days. It costs nothing.
Read more - Websites
WordPress Services
A WordPress site you can edit yourself, built to load fast and rank. Up to ten pages for £800, live within a week.
Read more
10
Ecommerce SEO in Oxford: Frequently Asked Questions
- How much do ecommerce SEO services cost?
At Scale Oxford, ecommerce SEO is £1,200 a month for newer shops and £1,750 a month for stores that already sell through search, with a separate quote for very large catalogues. You are not tied into a contract and can stop at any time.
- How is ecommerce SEO different from SEO for other websites?
Mostly in scale and in movement. A shop can have thousands of pages that change as stock comes and goes, and filters can multiply them many times over. The work is less about single pages and more about deciding which pages Google should see and making those ones strong.
- Should I delete product pages when a product sells out?
Not if it is coming back. Keep the page live, say when it returns and let shoppers sign up to hear. If a product is gone for good, redirect its page to the closest replacement or to its category, so neither shoppers nor Google land on a dead end.
- Do you work with Shopify stores?
Yes. As an ecommerce SEO agency we work on Shopify, WooCommerce and Magento stores. Each platform has its own limits on addresses, duplicates and speed, and the plan for your store starts from the platform it runs on.
- How long does ecommerce SEO take to work?
Technical fixes can show within weeks, once Google has crawled the store again. Category pages climbing for competitive searches usually takes several months, and seasonal ranges need their pages in place well before the season starts.
- Do you only work with online shops based in Oxford?
No. We are based in Oxford, but we run ecommerce SEO for shops anywhere in the UK, and your customers can be wherever your store delivers.
Ecommerce SEO Services in Oxford
Tell us what you are trying to grow. You will get a straight answer on what we would do, what it would cost and what it should return, from the person who would do the work.