Brand Strategy and Positioning
Our Oxford branding agency defines who your brand needs to reach and what it should communicate. We then establish its market position, core message and creative direction.
Scale Oxford
Scale Oxford is a creative and design agency in Oxford specialising in branding, graphic design and campaign creative for small and mid-sized businesses across Oxford and Oxfordshire. We help companies become easier to recognise, understand and choose, with projects starting from £300.





01
Scale Oxford is built and run by Oxford University graduates.
We’re reachable like a colleague, not a support ticket. Reach us as you would anyone else on your team within your messaging app.
No long contracts and no drawn-out timelines. We move quickly, keep you updated throughout, and you can stop working with us whenever you need.
Have professional branding or graphic design ready within one week and from only £300.
Our team has delivered 300+ branding, graphic design and campaign creative projects. Your project benefits from the expertise built across every one.
Our team also works across web development, SEO, PPC and ecommerce, allowing us to build the brand with its future marketing use in mind.
02
Businesses comparing design agencies in Oxford need a clear brand system. It should make the company recognisable and consistent across both digital and printed materials. Scale Oxford brings strategy and delivery into one Oxford creative agency, so every part of the brand follows the same direction.
As a branding agency in Oxford, we develop positioning and messaging before creating the visual identity and brand guidelines. As an Oxford graphic design agency, we then apply that system across campaigns and websites, as well as day-to-day marketing materials. You can commission a complete Oxford branding service or only the design support your project needs.
Each project starts with a defined scope and ends with finished files ready for use. We present the first creative direction within one week. The same team remains involved from brief to delivery, giving businesses across Oxfordshire one accountable design agency with fewer handovers.
Our Oxford branding agency defines who your brand needs to reach and what it should communicate. We then establish its market position, core message and creative direction.
We create complete visual identities for new and established businesses. This can include logo design, colour, typography, imagery and clear brand guidelines.
Our graphic designers in Oxford create brochures, reports, packaging, signage and presentation materials. Every asset follows one visual system, so the brand remains consistent.
We design websites and landing pages that present your brand clearly and guide visitors towards action. Each layout is planned for mobile use and straightforward navigation, with space for future SEO content.
We develop campaign concepts and turn them into digital advertising assets. The same creative direction can then be adapted for paid search, display campaigns and offline advertising.
Our Oxford graphic design agency creates social media graphics, reusable templates, motion design and video content. Your team receives a consistent set of assets that can be used across future campaigns.
03

Reachable like a colleague, not a support ticket.
Local business. A clinic, a dealership, a restaurant group: the demand is already here and already looking.
Ecommerce. A shop that sells online: most of the work is buying the demand and keeping the store fast.
SaaS. Software sold by subscription: found on its own terms, and sold to as well as marketed at.
Manufacturer. A business that sells to other businesses in volume, where the order comes after a conversation.
B2B services. A firm that sells expertise: most of the effort is starting conversations with the right people.
Paid advertisingLocal business 40%, Ecommerce 55%, SaaS 34%, Manufacturer 24%, B2B services 19%
Organic lasting growthLocal business 47%, Ecommerce 33%, SaaS 40%, Manufacturer 26%, B2B services 26%
Sales activityLocal business 13%, Ecommerce 12%, SaaS 26%, Manufacturer 50%, B2B services 55%
Where the work goes depends on your business, your margins and where your customers already are. This is one example, not a fixed package. We work it out with you before anything begins, and go through it again every month.
04
Each branding and graphic design project follows a clear process, although the scope depends on the work required. Before design begins, we agree on the deliverables and timescale. The final price is confirmed at the same point.
We discuss what your business needs, who the work is for and where it will be used. The agreed brief then sets the direction for the entire project.
Our Oxford design team reviews your market and current brand. For branding projects, we also examine your positioning and messaging before establishing the visual direction.
The first creative concepts are presented within one week. You will see how the proposed direction works across the materials your business will use.
You provide feedback directly to the creative team. We then refine the selected direction and apply it across the agreed deliverables.
The completed artwork is supplied in the formats required for digital and print use. Any agreed brand guidelines or reusable templates are delivered with it.
05
From £300
For businesses that need a defined piece of creative work or a set of related materials. This can cover brochures, presentations, advertising assets, reports and print design.
Get in touchFrom £1,200
For new businesses or established companies updating their identity. The project covers visual direction, logo design, typography, colour and practical brand guidelines.
Get in touchFrom £2,500
Our complete Oxford branding service covers positioning and messaging before the visual identity is developed. Final designs are then applied to the materials your business needs for launch.
Get in touchPrice on Request
For work that combines several services, such as branding, website design, campaign creative or ongoing graphic design. We define the scope first and provide one clear project price.
Get in touch06SUCCESS STORIES

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Results-driven marketing team with frequent communication, weekly goals, full ownership, and measurable growth.
CO-FOUNDERDennisCEO & Co-founder£30M+ PPC spend managed
CO-FOUNDERAyseCo-founder & Head of Performance180+ brands managed, incl. L’Oreal & Lacoste
CREATIVEMaksimHead of Creative StrategyPaid social expert across Meta, TikTok and LinkedIn
DESIGNClaireDesign ManagerBrand and web design expert
MARKETINGHannahMarketing ManagerCampaign strategy across search, social and email
SEORobertSEO ManagerTechnical SEO, local search and content strategy
DATACemalLead Data AnalystMeasurement and attribution
ARTPerryArt DirectorCopy, design and production
ENGINEERINGAltayHead of EngineeringPlatform, data and infrastructure08
For when a template will not do: custom builds, integrations, and repairs to sites that have grown slow or awkward to manage.
Read moreClimb the Google results your customers already search, with technical fixes, new content and links working together month by month.
Read moreGoogle, Meta and LinkedIn campaigns run against your cost per lead rather than your click count. Management from £1,200 a month.
Read moreBuilding a shop from scratch or growing one that already sells, across paid ads, SEO, email and conversion rate. Launches from £950.
Read more09
Prices vary according to the scope of the project. At Scale Oxford, individual graphic design projects start from £300, while complete branding projects start from £2,500. We confirm the deliverables and provide a fixed price before work begins.
Smaller graphic design projects can often be completed within one week. A complete brand identity usually takes between three and six weeks because it involves research, creative development and several applications. Your delivery date is agreed at the start.
A complete branding project usually begins with strategy and positioning. We then develop the messaging, visual identity and brand guidelines. Logo files and the main materials required for launch can also be included.
A graphic designer is suitable when your brand direction is already established and you need specific materials created. A brand agency is more appropriate when your positioning, messaging or visual identity still needs to be defined. Scale Oxford can provide either level of support.
Yes. We can retain the parts of your identity that remain useful and update the areas that feel dated or inconsistent. A brand refresh may cover the logo, typography, colour system or marketing materials without replacing the entire identity.
The number depends on the size of the project. Most projects include three initial creative directions and two rounds of revisions. The exact allowance is stated in your proposal before design work starts.
Yes. Ownership of the approved designs is transferred to you once the project is complete and the final invoice has been paid. You will receive the finished files in the required formats, along with any editable source files included in the agreed scope. Third-party fonts and images remain subject to their original licences.
Creative Agency Oxford, Run by Oxford Graduates
Tell us what you are trying to grow. You will get a straight answer on what we would do, what it would cost and what it should return, from the person who would do the work.