How much does a B2B lead generation agency cost in the UK?

Pricing varies widely. Some lead generation companies charge a monthly retainer that can run to several thousand pounds, while others charge per lead or per meeting booked. At Scale Oxford, lead generation starts at £1,200 per month, our Multichannel Lead Generation package is £1,800 per month, and larger campaigns are priced on request. The price is fixed for the month and you can cancel at any time.

Do you charge per lead or per meeting?

No. We charge a fixed monthly fee. Paying per lead tends to reward volume over quality, which is how sales teams end up with calendars full of meetings that were never going to buy. A fixed fee keeps our attention on finding the right buyers.

What counts as a qualified meeting?

We agree that with you in the first week, before any outreach goes out. It usually means the right type and size of company, a decision maker or someone close to one, and a genuine interest in what you sell. Prospects who do not fit that definition are not booked into your calendar.

Is cold email legal in the UK?

Yes, when it is done properly. Under the UK’s PECR rules, you can email people at limited companies without their prior consent, as long as the message is relevant to their role, says clearly who it is from and gives an easy way to opt out. Sole traders and some partnerships are treated like individual consumers, so we leave them out of email campaigns. Anyone who asks not to be contacted again is removed straight away.

What is the difference between lead generation and demand generation?

Demand generation builds awareness and interest over time, through content, advertising and brand, so more buyers know your name before they are ready to buy. Lead generation turns that interest, or a carefully chosen cold audience, into conversations with named people. We work as a demand generation agency too: outbound lead generation books the meetings, while our paid ads, SEO and creative work build the demand behind them.

How quickly will we see meetings?

LinkedIn outreach usually starts in the third week, once your targeting and messages are agreed, and the first replies follow soon after. Cold email takes longer, because new sending addresses need several weeks of warm-up before they can contact prospects safely. Results then build as we learn which messages and audiences book the most meetings.

Do you work with businesses in Oxford or across the UK?

Both. We run B2B lead generation for companies across the UK, and for businesses in Oxford and Oxfordshire that would rather work with a team nearby. Because the outreach happens on LinkedIn and by email, where your buyers are matters more than where we are.

Scale Oxford

B2B Lead Generation Agency

Scale Oxford is a B2B lead generation agency that books sales meetings for UK companies through LinkedIn and cold email outreach. Packages start at £1,200 a month, with no long-term contract.

300+ brands
LinkedIn and cold email outreach
No commitment, cancel any time
7-Minute response time

Get in touch Talk to our team

Why Choose Scale Oxford as Your B2B Lead Generation Agency?

Built by Oxford Graduates
Scale Oxford is founded and run by Oxford graduates.
Meetings, Not Lead Lists
We are judged on the sales conversations that land in your calendar, not on how many names we send you. A list is where our work starts, never what we hand over.
Outreach Written for One Reader
Every message is written for the person receiving it and sent at the pace a real person would keep, never fired at thousands of contacts in one go.
A Founder On Your Account
One of our co-founders works on your campaign with the team, from the first targeting call to the weekly report.
Reachable in 7 Minutes
Questions about your campaign do not wait for a weekly call. On Slack, we answer in 7 minutes on average.
Lead Generation From £1,200/Month
Our packages start at £1,200 a month, every price is published below, and you can stop at any time.

Our B2B Lead Generation Services

B2B lead generation means finding the businesses most likely to buy from you, starting conversations with the people who make the decision, and turning the interested ones into sales meetings. Done well, it gives your sales team a steady run of qualified conversations instead of a spreadsheet of cold contacts to work through.

We run outbound lead generation from start to finish. We agree who your ideal buyer is, research the companies and decision makers that match, write the outreach, send it on LinkedIn and by email, and handle the replies until a meeting is booked. You take the call, and we keep the next ones coming.

Because lead gen is one part of what we do, we can also tell you when it is not the best route. If LinkedIn ads, SEO or a better website would reach your buyers for less, we will say so, and the same team can run that work too.

Ideal Customer Profile & Targeting
We start by pinning down who you sell to: the industries, company sizes, locations and job titles behind your best customers. Every list and every message is built from that profile, so the outreach reaches people who can actually say yes.
Prospect Research & List Building
We research the companies that fit and find the right decision makers inside each one. Contact details are checked before anything is sent, which keeps bounce rates low and protects the addresses we send from.
LinkedIn Outreach
As a LinkedIn outreach agency, we connect with your buyers on LinkedIn and follow up with short, personal messages once they accept. LinkedIn lead generation works especially well for reaching senior people at B2B companies who rarely answer an email from someone they do not know.
Cold Email Outreach
As a cold email agency, we run your cold email marketing from separate sending domains that are set up and warmed up properly, so your main company email is never put at risk. Every email says who it is from and includes a simple way to opt out.
Copywriting & Message Testing
We write the messages, emails and follow-ups, then test different angles against each other. The ones that earn replies stay and the ones that do not are rewritten, so the campaign improves the longer it runs.
Reply Handling & Meeting Booking
When a prospect replies, we answer quickly, deal with the first questions and book the meeting into your calendar. You get the full conversation beforehand, so you know why they agreed to talk before the call starts.

Every channel. Every need. Total coverage.

Reachable like a colleague, not a support ticket.

Local businessEcommerceSaaSManufacturerB2B services

Local business. A clinic, a dealership, a restaurant group: the demand is already here and already looking.

Ecommerce. A shop that sells online: most of the work is buying the demand and keeping the store fast.

SaaS. Software sold by subscription: found on its own terms, and sold to as well as marketed at.

Manufacturer. A business that sells to other businesses in volume, where the order comes after a conversation.

B2B services. A firm that sells expertise: most of the effort is starting conversations with the right people.

Paid advertisingLocal business 40%, Ecommerce 55%, SaaS 34%, Manufacturer 24%, B2B services 19%

Google AdsLocal business 20%, Ecommerce 26%, SaaS 15%, Manufacturer 12%, B2B services 9%
Meta adsLocal business 12%, Ecommerce 22%, SaaS 8%, Manufacturer 5%, B2B services 4%
LinkedIn adsLocal business 8%, Ecommerce 7%, SaaS 11%, Manufacturer 7%, B2B services 6%

Organic lasting growthLocal business 47%, Ecommerce 33%, SaaS 40%, Manufacturer 26%, B2B services 26%

SEOLocal business 16%, Ecommerce 8%, SaaS 13%, Manufacturer 8%, B2B services 8%
Web designLocal business 11%, Ecommerce 5%, SaaS 8%, Manufacturer 5%, B2B services 5%
Web developmentLocal business 7%, Ecommerce 4%, SaaS 8%, Manufacturer 4%, B2B services 4%
EcommerceLocal business 6%, Ecommerce 10%, SaaS 3%, Manufacturer 3%, B2B services 3%
AI SEOLocal business 4%, Ecommerce 3%, SaaS 5%, Manufacturer 3%, B2B services 3%
BrandingLocal business 3%, Ecommerce 3%, SaaS 3%, Manufacturer 3%, B2B services 3%

Sales activityLocal business 13%, Ecommerce 12%, SaaS 26%, Manufacturer 50%, B2B services 55%

Lead generationLocal business 5%, Ecommerce 5%, SaaS 10%, Manufacturer 15%, B2B services 20%
Appointment settingLocal business 4%, Ecommerce 4%, SaaS 8%, Manufacturer 16%, B2B services 18%
Outsourced SDR ( Cold Call )Local business 4%, Ecommerce 3%, SaaS 8%, Manufacturer 19%, B2B services 17%

Where the work goes depends on your business, your margins and where your customers already are. This is one example, not a fixed package. We work it out with you before anything begins, and go through it again every month.

What to Expect: Your Lead Generation Campaign Week by Week

Week 1: Targeting & Strategy
We learn how you sell, who your best customers are and what usually makes them buy. Together we agree the ideal customer profile, the markets to start with and what counts as a qualified meeting for your team.
Week 2: Lists, Messages & Setup
We build the first prospect lists, write the outreach and set up the accounts the campaign will send from. You see and approve the messages before a single one goes out.
Weeks 3-4: First Conversations
LinkedIn outreach starts and the first replies come in. We handle them, book interested prospects into your calendar and pass on what buyers are saying, which often teaches you something about your own market.
Cold email starts later, once the new sending addresses have been warmed up for several weeks. Rushing that step is the quickest way to land in spam folders.
Week 5 Onwards: Refine & Scale
We compare messages, audiences and channels, keep what books meetings and drop what does not. Once the campaign is working, we widen the targeting or open new markets to bring in more meetings each month.

B2B Lead Generation Packages & Pricing

Lead Generation Starter
£1,200/month
For businesses starting outbound lead generation or testing a new market. We define your ideal customer, build the prospect lists, write the messages and run your LinkedIn outreach, then handle every reply and book interested prospects into your calendar. You get a report every week and can reach the team on Slack whenever you need us.
Get in touch
Multichannel Lead Generation
£1,800/month
For businesses ready to reach more buyers through more than one channel. LinkedIn and cold email run side by side, prospects are followed up across both, and new audiences and messages are tested every month to raise the number of meetings booked.
Get in touch
Custom Lead Generation
Pricing on Request
For campaigns across several markets, languages or buyer types, or for teams that want a complete outsourced sales development function. We scope the work around your targets, then give you one clear monthly price.
Get in touch

Compare all our packages on one page

06HOW WE WORK

Part of your team from day one.

Results-driven marketing team with frequent communication, weekly goals, full ownership, and measurable growth.

Meet the team Talk to us

CO-FOUNDERDennisCEO & Co-founder£30M+ PPC spend managed
CO-FOUNDERAyseCo-founder & Head of Performance180+ brands managed, incl. L’Oreal & Lacoste
CREATIVEMaksimHead of Creative StrategyPaid social expert across Meta, TikTok and LinkedIn
DESIGNClaireDesign ManagerBrand and web design expert
MARKETINGHannahMarketing ManagerCampaign strategy across search, social and email
SEORobertSEO ManagerTechnical SEO, local search and content strategy
DATACemalLead Data AnalystMeasurement and attribution
ARTPerryArt DirectorCopy, design and production
ENGINEERINGAltayHead of EngineeringPlatform, data and infrastructure

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