scale oxfordContact

PPC

Google Ads Agency in Oxfordshire

Oxfordshire’s Google Ads agency. Our seasoned advertising experts put your business at the top of the search results for the lowest cost.

  • £40M+ ad spend managed
  • 300+ brands
  • No commitment, cancel any time
  • 7-Minute response time
DennisAyse

01

Our Google Ads Services in Oxfordshire

Google Ads is the single biggest revenue channel for millions of businesses worldwide, including many in Oxfordshire. With 92% of UK search engine usage, Google has no real parallel in search, allowing your business to appear exactly when someone looks for a product or service like yours.

This colossal potential also makes Google Ads technically heavy. Bidding, audiences, keywords, remarketing and tracking can all significantly change advertising costs, with the right setup depending on your product, margins and audience.

At Scale Oxford, we help businesses grow through Google Ads with a strategy built around their actual margins, audience and growth targets. Our team handles the technical side, campaign structure and ongoing optimisation, while working with you to make sure the account keeps moving towards the outcomes that matter most.

Our team has managed more than $50 million in advertising spend, primarily across Google and paid search, with experience across brands including Lacoste, Columbia and Jotform. Here is how we help:

  1. Google Ads Strategy

    The most important part of any advertising setup is choosing the right campaign type and structure from the start. That depends heavily on your business, margins, audience and market. Our Google Ads specialists analyse these factors to build the roadmap most likely to get the strongest return from your spend, including where to advertise, how to structure campaigns and how much budget to allocate.

  2. Search Ads

    Search Ads are Google’s biggest advertising offering. We set up new campaigns or take over existing ones, then use the full range of available controls to push for the strongest return on ad spend. We work across bidding, targeting, campaign structure, ad elements, budget allocation and more as performance data comes in.

  3. Shopping Ads

    For ecommerce companies, Google Shopping is one of the strongest ways to put products directly in front of people already looking to buy. We set up or take over your Shopping campaigns, then optimise product feeds, bidding, campaign structure, budget allocation and more to push the strongest products and improve return on ad spend.

  4. Performance Max & Display Ads

    Performance Max and Display campaigns show your ads across websites, YouTube, Gmail and other Google placements. We optimise targeting, creative and budget allocation to improve returns. Pmax and display are particularly useful for ecommerce, consumer brands and remarketing.

  5. YouTube Ads

    YouTube Ads let you target people by interests, demographics, search behaviour, specific topics and even particular channels or videos. Particularly promising for products with visual appeal, or with pinpoint targeting through video targeting.

02

Every channel. Every need. Total coverage.

Dennis
DennisCEO & Co-founder

Reachable like a colleague, not a support ticket.

Local business. A clinic, a dealership, a restaurant group: the demand is already here and already looking.

Ecommerce. A shop that sells online: most of the work is buying the demand and keeping the store fast.

SaaS. Software sold by subscription: found on its own terms, and sold to as well as marketed at.

Manufacturer. A business that sells to other businesses in volume, where the order comes after a conversation.

B2B services. A firm that sells expertise: most of the effort is starting conversations with the right people.

Paid advertisingLocal business 40%, Ecommerce 55%, SaaS 34%, Manufacturer 24%, B2B services 19%

  • Google AdsLocal business 20%, Ecommerce 26%, SaaS 15%, Manufacturer 12%, B2B services 9%
  • Meta adsLocal business 12%, Ecommerce 22%, SaaS 8%, Manufacturer 5%, B2B services 4%
  • LinkedIn adsLocal business 8%, Ecommerce 7%, SaaS 11%, Manufacturer 7%, B2B services 6%

Organic lasting growthLocal business 47%, Ecommerce 33%, SaaS 40%, Manufacturer 26%, B2B services 26%

  • SEOLocal business 16%, Ecommerce 8%, SaaS 13%, Manufacturer 8%, B2B services 8%
  • Web designLocal business 11%, Ecommerce 5%, SaaS 8%, Manufacturer 5%, B2B services 5%
  • Web developmentLocal business 7%, Ecommerce 4%, SaaS 8%, Manufacturer 4%, B2B services 4%
  • EcommerceLocal business 6%, Ecommerce 10%, SaaS 3%, Manufacturer 3%, B2B services 3%
  • AI SEOLocal business 4%, Ecommerce 3%, SaaS 5%, Manufacturer 3%, B2B services 3%
  • BrandingLocal business 3%, Ecommerce 3%, SaaS 3%, Manufacturer 3%, B2B services 3%

Sales activityLocal business 13%, Ecommerce 12%, SaaS 26%, Manufacturer 50%, B2B services 55%

  • Lead generationLocal business 5%, Ecommerce 5%, SaaS 10%, Manufacturer 15%, B2B services 20%
  • Appointment settingLocal business 4%, Ecommerce 4%, SaaS 8%, Manufacturer 16%, B2B services 18%
  • Outsourced SDR ( Cold Call )Local business 4%, Ecommerce 3%, SaaS 8%, Manufacturer 19%, B2B services 17%

Where the work goes depends on your business, your margins and where your customers already are. This is one example, not a fixed package. We work it out with you before anything begins, and go through it again every month.

03

Why Choose Scale Oxford as Your Oxfordshire Google Ads Company?

  1. Built by Oxford Graduates

    Scale Oxford is founded and run by Oxford graduates.

  2. Global Track Record

    Our team has managed the Google Ads initiatives of global brands like L’Oréal, Lacoste and Jotform.

  3. Zero Commitment: Cancel Anytime

    No three-month agreement. No six-month agreement. If you decide we’re not the right fit, you can cancel at any time.

  4. A Founder On Your Account

    Your account will be co-managed by a Scale Oxford co-founder and Oxford graduate.

  5. Reachable in 7 minutes

    With an average Slack response time of 7 minutes, we are reachable like a colleague, not a support ticket.

  6. Google Ads From £700/Month

    Our Google Ads services start from £700 per month, with our full pricing published below.

04

New to Google Ads or Already Running Campaigns? We Can Do Either.

Some businesses come to us before they have spent a single pound on Google Ads. Others already have years of campaign data and want to find the next level of growth. We work with both.

  1. Starting a New Google Ads Account

    We set up the account from scratch and launch your first ad initiatives. This includes the campaign structure, conversion tracking, bidding setup, audiences, keywords and budgets needed before spend begins. New UK advertisers may also be eligible for Google promotional credit; for example, Google sometimes runs offers where spending £500 within the qualifying period unlocks additional ad credit, although the exact offer changes over time.

  2. Improving an Existing Google Ads Account

    An existing account gives us something valuable to work with: campaign history and conversion data. We go through every major part of the setup systematically and look for where performance is being left on the table. The focus is on improving conversion health, reducing cost metrics, finding room to scale, and ultimately getting more revenue from the same Google Ads account.

05

Oxfordshire Google Ads Management Packages & Pricing

  • Google Ads Essentials

    £700/month

    Our reasonably priced package for Oxfordshire businesses looking to test Google Ads properly without committing to a large initial spend. We handle the strategy, budget allocation, campaign setup and ad creation needed to launch your first campaigns, then continue optimising them as performance data comes in. Two members of our team are assigned to your account: an account strategist and a campaign manager. The package also includes weekly meetings and direct Slack access, with an average response time of 7 minutes.

    Get in touch
  • Business Plus

    £1,200/month

    Our powerhouse package for Oxford businesses spending up to £50,000 per month on Google Ads and looking to scale further. Three members of our team work directly on your account, improving conversion health, bidding, campaign structure, budget allocation and search efficiency while finding the quickest opportunities to scale profitably and increase return on ad spend. The focus of this plan is aggressively lowering cost metrics while scaling budget significantly.

    Get in touch
  • Enterprise Google Ads

    Custom Pricing

    Our flexible package for businesses with more complex advertising operations spending over £50,000 per month on Google Ads. We first discuss your specific requirements and structure our services to generate the largest return based on those, including the team setup, level of account coverage and specialist support required.

    Get in touch

Compare all our packages on one page

06SUCCESS STORIES

What this looks like at scale

  • Measurable growth
  • Transparent reporting
  • Up to2.36xROAS upliftNatura
  • Up tox2.8More revenueReformation
  • Up to44%Lower cost per resultFree People
  • Up to1.9xHigher conversion rateBeforeSunset AI

08

Frequently Asked Questions About Google Ads Agencies In Oxfordshire

How much does Google Ads management cost in Oxford?

Most Google Ads agencies in Oxfordshire do not publish their prices publicly. Agency fees vary greatly, with some charging a fixed retainer and others taking a percentage of Google Ads spend. At Scale Oxford, our Google Ads management starts at £700 per month, with our Business Plus package at £1,200 and custom pricing for businesses spending over £50,000 per month. These prices cover our management fee in full, with no hidden fees or additional agency costs.

How much should I spend on Google Ads each month?

For many small and local businesses, a sensible starting budget can be anywhere from a few hundred pounds to a couple thousand per month. The right amount depends heavily on the offering, market, location, and how much a lead or sale is worth to your business. We usually work backwards from the cost you are comfortable paying per customer, then scale spend as long as performance stays within that level.

How quickly can Google Ads start generating results?

Google Ads can start generating results from the same day a campaign goes live, as your business begins appearing immediately when people search for your products or services. Campaigns are at their least efficient when first launched, then improve over time as you optimise keywords, bidding, targeting and other settings, bringing costs down as more performance data comes in.

Do you charge a percentage of my Google Ads spend?

No. We do not charge anything on top of our listed management prices. The only other cost is the advertising budget you pay directly to Google Ads.

Do you receive commissions or rebates from Google?

No. We do not receive commissions, rebates or any other payments from Google. The only money we receive is the management fee you pay us.

Do you create the ads as well as manage the campaigns?

Yes. We can create the ads as well as manage the campaigns, including the copy, visuals and video required for each format.

How will I know whether my Google Ads are actually profitable?

We give you weekly performance reports and access to live dashboards that update daily. You can track spend, conversions, cost per lead or sale, revenue and return on ad spend as the campaigns run.

Google Ads Agency in Oxfordshire

Tell us what you are trying to grow. You will get a straight answer on what we would do, what it would cost and what it should return, from the person who would do the work.