Creative analysis and AI video ads
Video ads built onwhat already works in your market.
We read your ads and your competitors’ every week, find the creative that keeps running, and our studio produces the video.
- Engine $900 a month
- Studio $2,800 a month
- Scale $5,200 a month
Dashboard access starts with a plan. The audit is free.
- 6attributes on every ad it reads
- 4competitors tracked beside you
- 100point Pre-Flight check before launch
- 32videos a month on the largest plan
01The analysis
The analysis tool that reads your whole market every week.
We monitor every live ad from your brand and up to four competitors, classify each one and track how long it stays in market. The patterns shared by the longest-running ads become scene-by-scene scripts, checked against each platform’s specifications before production begins.
Analyse
Rival A's ad, live for 94 days, classified from its visuals and its copy.
Hydration that lasts all day.
Free travel sizeShop now- How it opensA bold claim
- Why to buyQuality and craft
- What you seeProduct on its own
- Who is in itNo one on screen
- The offerA free gift
- The feelCalm
Compare
Each competitor's longest-running ad, ranked by days live. Spend is never estimated.
- 94dRival A
- 81d
Rival B - 74d
Rival C - 22d
Rival D - 0You
3 of 4open on the product in use. None of yours do.
Script & check
A 15-second script, scene by scene, scored against 100 checks before production.
HookWhyProofOfferScene 1 · 0–3s · heard“The first thing your skin needs each morning.”
Ready for production
Pre-Flight: all rules passed, one tip noted.
Your ads and up to four competitors’
Pulled every week from Meta’s and Google’s public ad libraries. First-hand data, never screenshots.
Six attributes on every ad
Each ad is filed by its opening, its reason to buy, what is shown, who appears, the offer and the tone. A fixed vocabulary keeps every ad comparable.
Run time as the signal
Advertisers keep paying for the ads that work, so run time is the most reliable public measure of performance. We never estimate anyone’s spend.
A full history, not a snapshot
Every read is stored, so you see when a competitor launches, pauses or relaunches an ad, not just what is live today.
02Creative analysis at the attribute level
Every image. Every element. Structured into data.
We deconstruct your creatives into individual visual and messaging attributes, mapping what appears, where it sits and how it is presented. From product placement to text hierarchy, each layer becomes a measurable part of the analysis.
1017 × 1690 ÷ 1080 × 1920 px = 83%We isolate the product, people, text and background, then examine their relative size, position, spacing and visual hierarchy.03The history
Every launch, pause and relaunch, kept on record.
Most tools show what is live today. We store every weekly read, so you can scrub back through a market and see when a rival launched an ad, paused it, brought it back or stopped for good.
Market, week by weekPick a weekExample · made-up numbers
Rival AProduct in use
Rival ACustomer’s words
Rival BBefore and after
Rival BCreator to camera
YouStudio still
Week 1
- Ads live
- 1 of 5
- Longest run
- 7 days Rival A · Product in use
- Rival A · Product in use launched
Week 2
- Ads live
- 2 of 5
- Longest run
- 14 days Rival A · Product in use
- Rival B · Before and after launched
Week 3
- Ads live
- 3 of 5
- Longest run
- 21 days Rival A · Product in use
- Rival A · Customer’s words launched
Week 4
- Ads live
- 4 of 5
- Longest run
- 28 days Rival A · Product in use
- You · Studio still launched
Week 5
- Ads live
- 4 of 5
- Longest run
- 35 days Rival A · Product in use
- Nothing changed this week.
Week 6
- Ads live
- 4 of 5
- Longest run
- 42 days Rival A · Product in use
- Rival B · Before and after stopped
- Rival B · Creator to camera launched
Week 7
- Ads live
- 3 of 5
- Longest run
- 49 days Rival A · Product in use
- Rival A · Customer’s words was paused
Week 8
- Ads live
- 2 of 5
- Longest run
- 56 days Rival A · Product in use
- You · Studio still stopped
Week 9
- Ads live
- 3 of 5
- Longest run
- 63 days Rival A · Product in use
- Rival A · Customer’s words was relaunched
Week 10
- Ads live
- 3 of 5
- Longest run
- 70 days Rival A · Product in use
- Nothing changed this week.
Week 11
- Ads live
- 3 of 5
- Longest run
- 77 days Rival A · Product in use
- Nothing changed this week.
Week 12Latest read
- Ads live
- 3 of 5
- Longest run
- 84 days Rival A · Product in use
- Nothing changed this week.
- Live
- Relaunched
- Paused
- Stopped
Illustration with made-up numbers. A pause starts a new run: days running count from the relaunch.
04How it works
From your market to a finished ad, in four steps.
- Your market
We analyse your market
Your ads and your competitors’, analysed every week and kept on record.
- What wins
We identify what works
The patterns two or more competitors’ long-running ads share, and yours do not.
- Scripts
We write the scripts
Three directions at a time, scene by scene, each with the reasoning behind it.
- Finished ads
Our studio produces them
AI video, motion design and real creators, checked against Meta’s and TikTok’s ad rules before launch.
Open any folder to see what each step delivers.
The studio
Then we produce it.AI speed, studio craft.
Every approved script becomes a finished video: AI-generated scenes and motion design from our studio, real creators where a face converts better, each cut and checked before it goes live.
- AI videoScenes generated and directed from the approved script, in your brand's visual style.
- Real creatorsOn-camera talent when a person sells it better, briefed from the same script.
One concept, every placement
Reels, Stories, feed and square. Recut for each, never stretched.
9:164:51:1
05A month of videos
Every month, new videos and variations of the ones that win.
A new video is built from a fresh idea. A variation is a winner remade with one thing changed: the opening, the reason to buy or the person on screen. Studio makes 8 of each every month; Scale makes 16.
Studio16 videos a month · 8 new, 8 variations
- New
- Variation
Scale32 videos a month · 16 new, 16 variations
- New
- Variation
Illustration: studio concept art, not a client’s ads.
06Pricing
Pay for the analysis, or add the videos.
Three plans. Every one opens your dashboard, and each includes everything in the plan before it.
Engine
The creative analysis tool, for brands with a team that makes its own ads.
$900a month
The analysis tool. No videos included.
- Your ads and up to four competitors’, analysed every week
- Every ad filed six ways and tracked by run time
- Scene-by-scene scripts based on what works
- A 100-point Pre-Flight check before you launch
- Results matched from your Ads Manager export
- Your dashboard, with the full history
Studio
RecommendedThe full engine, and our studio makes the videos.
$2,800a month
$175 a video, analysis included.
- Everything in Engine
- 16 AI video ads a month: 8 new, 8 variations of your winners
- Cut for Reels, Stories and TikTok
- A dedicated creative lead
Scale
For brands that need a steady stream of new creative.
$5,200a month
$162.50 a video, analysis included.
- Everything in Studio
- 32 AI video ads a month: 16 new, 16 variations of your winners
- Versions in more than one language
- Creator-filmed footage when a winner needs a real face
- A weekly briefing on what changed in your market
- Starts with a free audit
- Prices in US dollars a month
Results from your own export
Upload the ads report from Ads Manager. Every ad we produce carries a short code in its name, so it is matched automatically, with no account connection needed.
Measured against your other ads
Cost per result compared with the rest of your account, with a clear confidence level. When it is too early to tell, it says so.
A next round, one change at a time
A clear winner gets new versions, each changing a single element: the opening, the reason to buy or the person on screen. The next report shows which change worked.
08The next round
Change one thing. Learn which one worked.
When an ad clearly wins, its next round keeps everything and changes a single part. Choose the part below and the ad on the left changes with you; the next report shows which version earned its place.
The winning adIllustration · made-up numbers
Three things your skin wants at night
She changed one thing for 30 days
Most people skip this step
Before you buy another serum
One bottle lasts two months
Free delivery over £40
Made in small batches
Fragrance-free, nothing hidden
A customer, to camera
No one on screen
A hand, close up
A creator, mid-routine
Six attributes are read on every ad. A next round changes one.
In your next reportCost per result, the winner = 100. Lower is cheaper.
- Winner100The winner
- Version 184Cheaper
- Version 297Within 10%
- Version 3112Dearer
In your next reportCost per result, the winner = 100. Lower is cheaper.
- Winner100The winner
- Version 195Within 10%
- Version 278Cheaper
- Version 3104Within 10%
In your next reportCost per result, the winner = 100. Lower is cheaper.
- Winner100The winner
- Version 1118Dearer
- Version 2100Too early to tell
- Version 387Cheaper
Illustration with made-up numbers. The words on the ad are examples, not a client’s.
09Selected work
Ads built on what the market has already proven.
Each began with a pattern that kept running for another brand, and was produced to perform for our client.
10The dashboard
Your dashboard opens when you start a plan.
Pay first, then work from one place: the market read, the scripts, Pre-Flight and your results.
- The weekly read of your market and your rivals, with the full history
- Scripts, and the 100-point Pre-Flight check on every ad
- Your results, matched from your Ads Manager export
Dashboard · opens with a plan
Not ready to pay? The audit is free.
11Questions
Questions, answered.
What is creative analysis?
Creative analysis reads the ads a market is running and files each one by how it is built: the opening, the reason to buy, what is shown, who appears, the offer and the tone. Run time shows which ads advertisers keep paying for, so you can see what your competitors’ longest-running ads have in common, and what yours are missing.
What do I get when I start a plan?
Your dashboard: the weekly market read, scripts, the Pre-Flight check and your results. On Studio and Scale our studio also makes the videos each month.
What is the difference between a new video and a variation?
A new video is built from a fresh idea. A variation is an ad that already works, remade with one thing changed: the opening, the reason to buy or the person on screen. Changing one thing at a time is how you learn which change helped.
Who makes the videos?
Our studio, with AI video and motion design, and with real creators on Scale when a winner needs a face. Each one is checked against Meta’s and TikTok’s ad rules before it goes to you.
Can I try it before I pay?
The audit is free: your video share against up to four competitors, their longest-running ads and three video concepts for your market. Dashboard access starts with a plan.
Which platforms does it cover?
The market read uses Meta’s and Google’s public ad libraries. Pre-Flight checks your ads against Meta’s and TikTok’s rules, and results come from your Ads Manager export.
What do the prices include?
Prices are in US dollars a month. Each plan includes everything in the plan before it.
FreeThe audit
Start with a free audit of your market.
We read your ads and up to four competitors’ and send you what we find, before you pay anything.
- Your video share against up to four competitors
- How many new videos each launched in the last 30 days
- Their longest-running ads, and how each one is built
- A readiness score for your account, out of 100
- Three video concepts for your market