PPC
Scale Oxford is an Oxford Meta Ads agency helping businesses generate more sales and leads through Facebook and Instagram advertising, with experienced campaign management and no long-term contracts.
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Meta Ads allow businesses to advertise across Facebook, Instagram and other Meta platforms, reaching potential customers based on their interests, behaviours and interactions with businesses. Unlike Google Ads, where people are usually actively searching for something, Meta ads give you the ability to put your products or services in front of people who may not have started looking for them yet.
For millions of businesses, particularly in ecommerce and consumer products, Meta is one of the most important customer acquisition channels. Its relatively low advertising costs make it possible to generate significant sales volume and scale quickly once campaigns become profitable. For example, WordStream’s 2026 US benchmarks put the average cost per lead at $27 on Facebook, compared with $67 on paid search.
At Scale Oxford, our Meta advertising specialists first analyse your business, products, margins and target audience to develop the strategy most likely to generate profitable results. From there, we manage the entire advertising process, from campaign setup and creative production to audience targeting, tracking and ongoing optimisation, with the goal of increasing sales and leads while bringing acquisition costs down.
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We first understand your business, advertising goals and how much you can afford to spend to acquire each customer. Based on this, we develop the advertising strategy, including campaign objectives, budget distribution and how we plan to test different approaches before scaling the most successful ones.
We manage advertising across Facebook and Instagram, including Feed, Stories, Reels and other available placements. Each format offers different ways to reach and engage potential customers. We choose the placements and campaign setups that make the most sense for your offering, then manage bidding, delivery and performance on an ongoing basis.
We connect your product catalogue to Meta and build campaigns that automatically show relevant products to potential buyers. This includes dynamic product ads, Advantage+ sales campaigns and product feed optimisation. We also use sales data to identify which products are worth promoting more heavily based on their margins and performance.
We build campaigns designed to generate enquiries, bookings and other leads through Facebook and Instagram. Depending on your business, this can involve Meta’s built-in lead forms, website landing pages or direct messaging. We also work on lead qualification and form structure to help your sales team receive enquiries that are more likely to become customers.
We produce the images, videos, UGC-style content and advertising copy used in your campaigns. Our team experiments with different product demonstrations, messages, offers and formats to understand what gets your audience’s attention and persuades them to take action. Successful creatives are developed further, while underperforming versions are replaced.
Not everyone purchases or makes an enquiry the first time they come across your business. We build retargeting campaigns for people who have previously visited your website, viewed products or interacted with your brand. We also manage audience exclusions, customer lists and lookalike audiences to help reduce wasted advertising spend.
We implement Meta Pixel and Conversions API to track important actions such as purchases, form submissions and completed bookings. This gives us a clearer understanding of which campaigns are generating actual business results. We use this data to identify where advertising spend is being wasted and where there is room to increase investment.
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Scale Oxford was founded and is run by Oxford University graduates.
Our team has managed paid advertising for global brands including L’Oréal, Lacoste and Jotform, bringing experience from large advertising accounts to your business.
No three-month agreement. No six-month agreement. There is no minimum term.
We’re reachable like a colleague, not a support ticket. Reach us directly on Slack.
Our management fees are fixed, not calculated as a percentage of your advertising spend. Increasing your Meta Ads budget does not automatically increase our fees.
Your advertising account will be co-managed by a Scale Oxford co-founder and Oxford graduate, alongside our advertising specialists.
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Some businesses approach us before they have spent a single pound on Facebook or Instagram advertising. Others already have established campaigns and want to improve their performance. We work with both.
We set up your Meta advertising infrastructure from scratch, including Business Manager, advertising accounts, conversion tracking, product catalogues where relevant, and everything else required before launching. We then prepare the first campaigns and advertisements, making sure the setup is ready to collect reliable performance data from day one.
Existing advertising accounts give us valuable historical data to work with. We systematically review your campaigns, advertising costs, conversion data and past creative performance to identify where improvements can be made. Rather than rebuilding everything unnecessarily, we focus on the areas with the greatest potential to reduce acquisition costs, increase conversion rates and scale your advertising profitably.
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We move quickly to get your Meta advertising campaigns running, then continuously improve performance as more data becomes available. Here is what the process typically looks like when working with our Oxford Meta Ads agency.
The first week is focused on understanding your business and preparing the advertising setup. We develop your campaign strategy, configure the necessary tracking and prepare the initial advertising creatives. Before launching, we present the proposed campaigns, budgets and targeting approach for your approval.
We launch your first campaigns across Facebook and Instagram and begin collecting performance data. At this stage, we typically test several advertisements and audience approaches simultaneously to identify which combinations attract the most promising traffic and conversions.
Once campaigns have collected enough data, we begin making more informed changes to improve performance. We compare creatives, placements and audiences, reduce spending on weaker combinations and allocate more budget towards the campaigns generating the strongest results. You receive weekly reports showing how advertising costs and conversions are developing.
As we identify profitable campaigns, our focus shifts towards increasing advertising spend while keeping acquisition costs under control. We continue introducing new creatives, testing different approaches and adjusting budgets as performance changes. Alongside weekly reporting, you have access to live dashboards showing advertising spend, leads, sales and return on ad spend.
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£900/month
Our affordable Meta advertising package for Oxford businesses looking to start advertising on Facebook and Instagram, or those currently spending less than £5,000 per month on ads. We handle the initial strategy, campaign setup, ad creation and ongoing management, with continuous optimisation as performance data comes in. Includes weekly reporting and direct Slack access to our team.
Get in touch£1,200/month
Our powerhouse package for businesses already spending more than £5,000 per month on Meta Ads and looking to scale further. Three members of our team work directly on your account, with greater emphasis on creative production, systematic testing and improving conversion rates. The focus is on finding opportunities to increase advertising spend profitably while keeping acquisition costs under control.
Get in touch£3,000/month
Our most comprehensive package for businesses spending more than £100,000 per month on Meta advertising. We bring in our wider marketing team to manage larger campaign structures, high-volume creative testing, advanced tracking and performance analysis. Designed for businesses looking to scale aggressively across Facebook and Instagram while continuously improving advertising efficiency.
Get in touch07HOW WE WORK
Results-driven marketing team with frequent communication, weekly goals, full ownership, and measurable growth.
CO-FOUNDERDennisCEO & Co-founder£30M+ PPC spend managedCO-FOUNDERAyseCo-founder & Head of Performance120+ brands managed, incl. L’Oreal & Lacoste
CREATIVEMaksimHead of Creative StrategyPaid social expert across Meta, TikTok and LinkedIn
DESIGNClaireDesign ManagerBrand and web design expert
MARKETINGHannahMarketing ManagerCampaign strategy across search, social and email
SEORobertSEO ManagerTechnical SEO, local search and content strategy
DATACemalLead Data AnalystMeasurement and attribution
ARTPerryArt DirectorCopy, design and production
ENGINEERINGAltayHead of EngineeringPlatform, data and infrastructure08
Instagram, Facebook, LinkedIn and TikTok run for you, from the content plan and posts to replies and reports. From £1,200 a month.
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Read moreLogos, brand identities and campaign graphics that make a small business look as established as it really is.
Read more09
Meta Ads management fees vary depending on the agency, advertising budget and level of service required. Some agencies charge a fixed monthly retainer, while others take a percentage of advertising spend. At Scale Oxford, our Meta Ads management starts from £900 per month, with our Business Plus package at £1,200 and Enterprise management at £3,000 per month.
For most small businesses, a starting budget of £500–£2,000 per month can be enough to begin testing Meta advertising. However, the ideal budget depends heavily on your product, audience, competition and how much you can afford to pay for each new customer. We usually recommend starting with a modest budget, identifying which campaigns are profitable, then increasing spend based on their performance.
It depends on your business. Google Ads typically works best when customers are already searching for what you sell, while Meta Ads allows you to reach people who may not have considered buying your product yet. For example, Meta can be particularly effective for a fashion brand introducing new products, while Google Search may be stronger for an emergency plumbing service. Many businesses benefit from using both platforms together.
Meta Ads can start generating traffic, enquiries and sales as soon as campaigns are launched. However, the first campaigns are not necessarily the most efficient, as we need to collect enough data to understand which advertisements and audiences perform best. For most businesses, the first few weeks involve considerable testing, with performance improving as successful approaches are identified.
Yes, although they are generally more suitable for certain types of B2B businesses than others. Companies selling relatively accessible business services, software or training can often generate leads through Meta. However, for highly specialised services targeting narrow professional audiences, platforms such as LinkedIn may be more effective. We assess this before recommending how much of your budget should go towards Meta.
Yes. Our in-house creative team can produce the images, videos, UGC-style advertisements and copy required for your campaigns. If you already have advertising materials, we can also work with those directly. We generally recommend testing several creative approaches rather than relying on one advertisement, as creative performance can have a significant effect on advertising costs.
Yes. We usually prefer to work within your existing advertising account rather than creating a new one, as it contains valuable historical campaign data and conversion information. We review the current setup, identify areas that need improvement and make changes while preserving useful existing campaigns and account learnings wherever possible.
No. Our management fees are fixed based on the package you choose, regardless of how much you spend on advertising. Your advertising budget is paid directly to Meta, and we do not take any commissions or percentage-based fees from it.
Meta Ads Agency in Oxford, Run by Oxford Graduates
Tell us what you are trying to grow. You will get a straight answer on what we would do, what it would cost and what it should return, from the person who would do the work.
