Scale Oxford
Scale Oxford is an Oxford social media marketing agency that plans, films, posts and replies on Instagram, Facebook, LinkedIn and TikTok for businesses across Oxfordshire, with content made in-house and no long-term contracts.
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We run the social media of Oxford businesses from start to finish: the plan, the photos and videos, the captions, the posting and the replies to comments and messages. On our £1,200 package that is up to 20 posts and 8 short-form videos a month across up to three platforms, made by our own team and approved by you before anything goes live.
Oxford is an unusual audience. At the 2021 Census, 26.5% of the city’s adults were full-time students, the highest share in England and Wales, and the city had 6.4 million visitor trips in 2024. A café in Jericho, a salon in Summertown or a bar on Cowley Road is selling to people who arrive new every term and every season, and many of them check a business on Instagram, TikTok or Google before they walk in.
Nearly everyone those businesses sell to is already on at least one platform: DataReportal’s Digital 2026 report counted 55.5 million active social media user identities in the United Kingdom in October 2025, equivalent to 79.7 percent of the population. So the real question is where to spend the effort, and it is the first thing we settle with you: Instagram and TikTok for a venue full of students, LinkedIn for a firm on one of Oxford’s science parks, Facebook for a local service whose customers check opening times and reviews.
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In the first week we go through the last 90 days of your posts and insights, look at what three or four of your local competitors are posting, and agree with you what a good month looks like: bookings, enquiries, online sales or people through the door. The plan names the platforms, how often to post on each, the content themes and the numbers we will report against.
Your posts are planned a month ahead in a shared calendar, with every caption, image and posting time visible before it goes out. We post when your own followers are most active, which we read from your insights rather than from a generic best-time chart, and add offers, events and news as they come up.
Instagram’s head, Adam Mosseri, said in January 2025 that the three signals that matter most for ranking are watch time, likes and sends. So we make short vertical videos that hold attention past the first few seconds and posts people want to send to a friend, produced by our team or edited from clips you film on your phone, plus carousels and graphics in your brand style.
Some of the posts that do best look as if a customer made them: an unboxing, a “what I ordered”, a before-and-after or a quick how-to. We script and produce these videos for your products and services, so your feed has content that feels native to each platform, and the ones that perform best can be turned into adverts later.
In Sprout Social’s 2025 Index, 73% of social media users said they would buy from a competitor if a brand did not respond on social. We reply to comments and messages in your voice throughout the working week, following rules we agree with you at the start, and pass bookings, sales enquiries and complaints straight to the right person on your team.
For a business selling to other businesses, LinkedIn is usually the platform worth most, and people respond to a person more readily than to a logo. We run your company page and, where it helps, write posts for the founders’ and senior staff’s own profiles: case studies, lessons from projects, hiring news and the team behind the work.
Each week you get a short report on what went out, who it reached and what it led to: profile visits, link clicks, website visits from social media tracked in Google Analytics, and enquiries and sales where we can see them. The live dashboard updates daily, and each month we tell you which posts to make more of and which formats to drop.
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Scale Oxford was founded by Oxford University graduates, who still run it today.
Our team has worked on marketing for L’Oréal, Lacoste and Jotform, among other global brands, and brings that experience to your accounts.
No three-month or six-month agreement. There is no minimum term, so social media stays because it is working for you.
Message the team running your accounts on Slack, the way you would message anyone else in your business.
Our own designers and creative strategists produce your graphics and videos, so everything stays consistent with your brand.
A Scale Oxford co-founder, an Oxford graduate, co-manages your social media alongside our creative and social media specialists.
04
Most Oxford businesses do best on two or three platforms rather than all four. This is how we usually decide, next to each platform’s UK audience from DataReportal’s figures for late 2025.
| Platform | UK audience, late 2025 | Usually best for | Content that works |
|---|---|---|---|
| 35.5 million users | Restaurants, cafés, bars, salons, gyms and shops, where people choose by what they see | Reels, carousels and stories of the food, the room, the product and the people | |
| 38.8 million users | Local services, clubs and venues, and customers checking events, reviews and opening times | Events, offers, updates, reviews and short video | |
| TikTok | 26.8 million adults | Consumer brands, venues and anything aimed at students, if you can film short video every week | Short, unpolished videos, trends and UGC-style content |
| 48.0 million members | B2B companies, professional services and firms on Oxford’s science and business parks | Case studies, expertise, team news and posts from founders’ own profiles |
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We would rather tell you social media is the wrong place to start than take a fee for it. This is how we usually decide.
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Some Oxford businesses come to us with an Instagram account that has not posted in a year. Others post every week and want more from it. We start in a different place for each.
We set up or tidy your profiles on each platform: business account settings, bios, contact and booking buttons, link pages and highlights, with the same address, phone number and opening hours as your Google listing. We design a simple visual style, produce a first batch of posts and videos and plan the first month, so the accounts look active from the first week.
We sort your last 90 days of posts by reach, watch time, saves and sends, so it is clear which topics and formats your audience already likes. We keep what works, fix the profile basics and stop the posts that never travel beyond your followers. Most early gains come from making more of your own ten best posts.
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The first month sets everything up and gets your first posts live. After that, each month is planned from what the last one showed. This is how it usually runs with our Oxford social media team.
A kick-off call, then a review of your accounts’ last 90 days, three or four local competitors and how your website tracks visits from social media. By the end of the week you have the plan: the platforms, the content themes, how often to post and the numbers we will report on.
We produce the first month of posts and videos, write the captions and fill the shared calendar for your approval. We also add tracking links and check Google Analytics, so every visit and enquiry from social media can be traced back to the post that sent it.
Posts go live at the times your followers are most active, and we start replying to comments and messages. Your weekly report shows reach, watch time, saves, sends, profile visits and link clicks for every post, so you can see which ones did the work.
Each month we make more of what was watched and shared, drop what was not, and test two or three new ideas. When one post clearly outperforms the rest, we tell you whether it is worth putting advertising budget behind it.
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£1,200/month
Your social media run in full on up to three platforms: the strategy, a monthly calendar, up to 20 posts and 8 short-form videos, publishing, replies to comments and messages, weekly reports and a live dashboard. One fixed fee, no minimum term, and a Slack line to the people doing the work.
Get in touch£1,500/month
Social media as one part of a wider marketing plan. We study your market and customers first, decide which channels matter most, then run them together, with 12 posts and 4 short-form videos a month on two platforms alongside SEO, paid advertising or outreach.
Get in touchPricing on Request
For several brands or locations, daily posting, regular filming or social media alongside a large paid social budget. We size the team, the volume of content and the reporting around your business, and agree the price once the scope is clear.
Get in touch09SUCCESS STORIES
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Shop now10HOW WE WORK
Results-driven marketing team with frequent communication, weekly goals, full ownership, and measurable growth.
CO-FOUNDERDennisCEO & Co-founder£30M+ PPC spend managedCO-FOUNDERAyseCo-founder & Head of Performance120+ brands managed, incl. L’Oreal & Lacoste
CREATIVEMaksimHead of Creative StrategyPaid social expert across Meta, TikTok and LinkedIn
DESIGNClaireDesign ManagerBrand and web design expert
MARKETINGHannahMarketing ManagerCampaign strategy across search, social and email
SEORobertSEO ManagerTechnical SEO, local search and content strategy
DATACemalLead Data AnalystMeasurement and attribution
ARTPerryArt DirectorCopy, design and production
ENGINEERINGAltayHead of EngineeringPlatform, data and infrastructure11
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Read moreLogos, brand identities and campaign graphics that make a small business look as established as it really is.
Read moreClimb the Google results your customers already search, with technical fixes, new content and links working together month by month.
Read more12
The short version, for anyone comparing social media agencies in Oxford.
13
Most social media agencies in Oxford charge a monthly fee that depends on how many platforms they run, how much content they make and how much of it is video. Ours starts at £1,200 a month, fixed, for up to three platforms with posts, short-form video, replies and weekly reporting included. There is no minimum term, and if you also advertise on social media, your ad budget goes to the platform, not to us.
Strategy, a monthly content calendar, graphics and carousels, short-form video and UGC-style content, scheduling and publishing, replies to comments and messages, and weekly reports with a live dashboard. Every post is sent to you for approval before it goes live, and you can message the people running your accounts directly on Slack.
For most small businesses, three to five posts a week on each main platform, plus stories, keeps an account visibly alive without filling it with weak content. Our £1,200 package includes up to 20 posts and 8 short-form videos a month across up to three platforms. Venues and brands that want to post every day can move to a higher-volume plan.
Usually two or three, chosen by where your customers already spend time. Instagram and Facebook suit most restaurants, shops and local services, TikTok suits brands that can produce short video every week, and LinkedIn usually comes first for B2B companies. In Oxford, businesses selling to students often add TikTok, while firms selling to other businesses rarely need it.
We make them. Our in-house creative team produces the graphics, carousels and short-form videos, including UGC-style content. If you have photos or footage we will use them too, and a few clips filmed on a phone in your shop, kitchen or office are often enough for us to edit into posts that look at home on each platform.
Expect the first useful signals within four to six weeks: which posts people watch to the end, save and send to friends. Followers and enquiries usually build over three to six months of steady posting. If you need enquiries sooner, Google or Meta adverts can bring traffic from the first week, and the posts that do best organically often make the best adverts.
A freelancer can suit a business that needs a few posts a week on one platform. An in-house hire makes sense when someone needs to be on site every day, such as a busy venue posting several times daily. An agency gives you strategy, design, video and reporting from one team for one fixed fee, and the work carries on when one person is ill or on holiday.
Yes. Each month’s posts sit in a shared calendar and are sent to you for approval before anything is scheduled. Once you are happy with the style, many businesses approve a week or a month at a time. Replies to comments and messages follow rules we agree at the start, including which questions and complaints come straight to you.
Yes. We run Facebook and Instagram advertising through our Meta Ads service and LinkedIn advertising for B2B companies. Having the same team on organic and paid social means your best posts can become adverts quickly, and your accounts and adverts tell the same story. Our management fees are fixed, so they do not rise when your advertising budget does.
Yes. Your accounts stay in your business’s name and the content we make for you is yours to keep and reuse. We work through access you give us, such as partner access in Meta Business Suite, so if we stop working together you remove our access and we hand over the files we hold for you.
Yes. We work within your brand guidelines, tone of voice and approval process, and can take on all of your social media or only the parts your team has no time for, such as video or replying to comments. If you do not have brand guidelines yet, our design team can create them for you before the first posts go out.
We tell you, with the numbers. Our reports show what each platform brings in, not only likes and followers, and if one is not producing results after a fair test we recommend changing the approach or moving the effort to a channel that suits your business better. There is no minimum term, so you are never tied to a channel that is not working.
No. We are based in Oxford and work with businesses across the county, in towns such as Witney, Abingdon, Didcot, Bicester and Banbury, and with companies elsewhere in the UK, because social media is managed remotely day to day. You can meet the team in person in Oxford or by video call.
Social Media Marketing Agency in Oxfordshire, Run by Oxford Graduates
Tell us what you are trying to grow. You will get a straight answer on what we would do, what it would cost and what it should return, from the person who would do the work.
