Scale Oxford
Scale Oxford is an Oxford content marketing agency that researches, writes and publishes the service pages, articles and case studies that bring businesses across Oxfordshire customers from Google and AI search, with no long-term contracts.
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We plan, write and publish the pages and articles that bring Oxford businesses their customers from Google and, more and more, from AI tools such as ChatGPT: service pages, town pages, guides, case studies and updates to the pages you already have. The £1,200 package covers up to 8 articles or pages a month, each one aimed at a search your customers actually make, checked by our SEO team and approved by you before it goes live.
Oxfordshire’s economy runs on expertise. In the county’s own economic baseline, 12,000 people work in scientific research and development, 6.2 times the share you would expect from England as a whole, and publishing is three times as concentrated. A lab supplier at Harwell, a law firm in Summertown or an architect in Jericho sells something people research carefully before they get in touch, and the business that answers their questions best is usually the one they call.
Most content never brings anyone in: Ahrefs’ study of about 14 billion pages found that 96.55% got no traffic from Google, mostly because nobody searched for the topic, nothing linked to the page or it did not match what the searcher wanted. So every piece we write starts with a search people in your market make, measured in Semrush and your own Google Search Console, and a page it should send the reader on to.
02
In the first fortnight we read your Google Search Console data, find the searches three or four of your competitors rank for and you do not, and ask your team which questions customers ask every week. The plan names each page and article, the search it targets, the page it sends readers on to and the month it goes live.
Each article answers one question in full: what it costs, how long it takes, which option suits whom. Google’s own guidance asks whether content shows first-hand expertise, so for topics that need it we build in what only your business knows, such as your prices, past projects and examples, which are also the parts a competitor cannot copy.
A page for each service you sell and each town you serve, from Witney and Abingdon to Bicester and Banbury, with your prices, your process and the questions people ask before they call. These are the pages that turn a search into an enquiry, so on a new site we write them before most blog posts.
We turn finished projects into case studies: the client, the problem, what you did and the results, with figures and quotes the client has agreed to. A buyer comparing three suppliers wants evidence that you have done their kind of job before, and a case study is the page that gives it to them.
Pages that used to rank slowly slip as competitors publish newer ones. Each month we look in Search Console for pages losing clicks, then bring their figures up to date, add what is missing and rewrite the title, which often brings traffic back faster than writing something new.
In the GEO study published at KDD 2024, adding statistics, quotations and cited sources raised a page’s visibility in AI-generated answers by 30–40%, while adding more keywords did little or nothing. So each piece gives a clear answer early, uses real figures and names its sources, which gives ChatGPT, Gemini and Google’s AI answers something worth quoting.
A report arrives every week with what went live and how each page we wrote is doing: impressions, clicks and positions from Search Console, and visits and enquiries from Google Analytics. Each month we tell you which pieces to build on, which to update and which topics to drop.
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Scale Oxford’s founders studied at the University of Oxford and still run the agency day to day.
Members of our team have worked on L’Oréal, Lacoste and Jotform marketing, and give your content the same care.
You can stop at the end of any month. Content earns its place by bringing you customers, not through a contract that ties you in.
Your writers are on Slack, so a question about a draft is a quick message rather than a meeting.
Our writers work alongside our SEO specialists, so every piece is planned against search data and checked before it reaches you.
One of our co-founders, an Oxford graduate, works on your account with the writers and SEO specialists.
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Your content plan is set by Robert, our SEO Manager, whose work covers technical SEO, local search and content strategy.
The writing is done by our own writers, who work on the same accounts as our SEO team, so a writer knows why a page exists and which search it has to win before the first sentence is written.
Before a draft is started we read the pages that already rank for the search, note what they leave out and gather the figures and sources the piece will cite. Each draft opens with the target search, the questions it must answer and the page it links to.
We learn how your business talks from your website, your proposals and a short call, and keep a style sheet for your account: the words you use, the words you avoid and how you describe what you sell. Specialist pieces go to your expert to check before publishing.
A second person on our team checks every draft for facts, sources, spelling, headings and internal links before it reaches you. You approve or comment in a shared document, and nothing goes live on your site until you have said yes.
05
Most Oxford businesses need fewer blog posts than they think and more pages that answer a buyer directly. This is how we usually decide what to write first, and the kind of search each piece is written to win.
| Content | The search it answers | Usually best for | What we write |
|---|---|---|---|
| Service and town pages | “kitchen fitter Witney”, “employment solicitor Oxford” | Every business selling a service to customers in Oxfordshire | One page per service and per town you serve, with prices, proof and how to get started |
| Guides and articles | “how much does a loft conversion cost” | Businesses whose customers ask the same questions before they buy | Full answers from your team’s experience, with the figures and examples buyers ask for |
| Case studies | “lab fit-out case study”, “examples of …” | B2B firms, consultancies and builders who win work on past results | The client, the problem, what you did and the results, approved by the client |
| Comparison and pricing pages | “… vs …”, “… cost in Oxford” | Businesses with a price range or a clear alternative to compare against | Honest prices or ranges, and when each option is the better choice |
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Content is slow to pay back, so it suits some businesses far better than others. If it is the wrong first step for you, we will tell you before you pay for it.
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Some Oxford businesses come to us with a site of five pages and a blog that stopped two years ago. Others publish every week and see little come of it. The work starts somewhere different for each of them.
We map the pages your site is missing first: one for each service and each town you serve, then the questions customers ask before they buy. We set up the blog, its categories and internal links on WordPress or whatever your site runs on, connect Search Console and Google Analytics, and write the first month’s pieces, so each one is measured from the day it goes live.
We sort every page on your site by the clicks it has had from Google over the last 16 months, the full history Search Console keeps. Pages close to Google’s first page are updated first, pages competing for the same search are merged, and pages that bring nobody in are redirected or removed. Most early gains come from your own best pages, not new ones.
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In the first month we agree the plan and publish the first pieces; from then on, each month’s topics come from what Search Console showed the month before. A typical start with our Oxford content team looks like this.
We start with a call about your customers and what you sell, then go through your Search Console data, your current pages and three or four competitors. You finish the week with three months of pages and articles planned, each with its target search, and the numbers we will report on.
We gather the figures and sources each piece needs, add the examples and details your team sends us and write the first drafts. Each draft reaches you in a shared document with its target search and the page it links to written at the top.
Approved pieces go live with their titles, descriptions, images and internal links in place, and we ask Google to crawl them through Search Console. Your weekly report shows when each page first appears in search and which searches it is shown for.
Each month we publish the next set, update the pieces close to Google’s first page and tell you which topics are bringing enquiries. When a page starts to rank, we look at whether it is worth earning links to it through the link building our SEO team runs.
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£1,200/month
Your content run in full: the strategy, keyword research for every piece, up to 8 articles or pages a month, 2 older pages updated, publishing with images and internal links, weekly reports and a live dashboard, for a fixed monthly fee with no minimum term and your writers on Slack.
Get in touch£1,500/month
For businesses that want content working with other channels. We look at your market first, choose the mix, and publish 4 articles or pages a month alongside SEO, paid advertising or outreach, all run by the same team.
Get in touchPricing on Request
For several sites, brands or languages, a large blog to rebuild, or regular reports and guides for a B2B audience. We size the writing team and the volume around your business, and quote once we know how much there is to write.
Get in touch10SUCCESS STORIES
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Shop now11HOW WE WORK
Results-driven marketing team with frequent communication, weekly goals, full ownership, and measurable growth.
CO-FOUNDERDennisCEO & Co-founder£30M+ PPC spend managedCO-FOUNDERAyseCo-founder & Head of Performance120+ brands managed, incl. L’Oreal & Lacoste
CREATIVEMaksimHead of Creative StrategyPaid social expert across Meta, TikTok and LinkedIn
DESIGNClaireDesign ManagerBrand and web design expert
MARKETINGHannahMarketing ManagerCampaign strategy across search, social and email
SEORobertSEO ManagerTechnical SEO, local search and content strategy
DATACemalLead Data AnalystMeasurement and attribution
ARTPerryArt DirectorCopy, design and production
ENGINEERINGAltayHead of EngineeringPlatform, data and infrastructure12
Climb the Google results your customers already search, with technical fixes, new content and links working together month by month.
Read moreHelp your business get mentioned when people ask ChatGPT or Google’s AI Overviews for a recommendation in your field.
Read moreMap pack rankings, your Google Business Profile and reviews, for businesses that serve customers in and around Oxford.
Read moreA site designed to turn visitors into enquiries, with design options by day three and the whole thing live in seven days.
Read more13
The short version, for anyone comparing content marketing agencies in Oxford.
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Most content marketing agencies in Oxford charge a monthly fee set by how many pieces they write and how much research each one needs. Ours is a fixed £1,200 a month for up to 8 articles or pages, including the keyword research, publishing and a weekly report. You can stop at the end of any month, and the price does not change with the number of words.
It plans, writes and publishes the content that brings a business customers, then measures what each piece brings in. For us that means finding the searches your customers make, writing the service pages, guides and case studies that answer them, publishing them on your site and reporting each week on rankings, visits and enquiries.
SEO is everything that helps a site rank, including its technical health and the links pointing to it. Content marketing is the part that gives Google and AI tools pages worth ranking and quoting. One rarely works without the other, so our writers and SEO specialists plan each piece together, and our SEO service covers the technical work and link building.
Fewer than most people think. For most small businesses, four to eight well-researched pieces a month, each aimed at a search customers actually make, does more than daily posts on topics nobody looks for. Our £1,200 package includes up to 8 articles or pages a month, and the first months usually go on service and town pages rather than blog posts.
Expect new pages to appear in Search Console within a few weeks and to start bringing steady traffic after three to six months, sooner on a site Google already trusts. Updating pages that already rank is the fastest gain, often within a month. If you need enquiries sooner, Google Ads can bring searches from the first week while the content builds.
Yes. For science, law, engineering, finance or medicine we research the subject from primary sources, write in the examples your team gives us and send the draft to your expert to check before it is published. That is how a specialist page gets the first-hand detail Google looks for without your expert having to write it themselves.
It can, if the content is the clearest source of an answer. AI tools quote pages that state facts plainly, use figures and name their sources, and Pew Research found that people clicked a result in 8% of Google visits that showed an AI summary, against 15% without one. Being quoted in that summary matters more each year, so we write every piece to be quoted.
Yes. Every draft is sent to you in a shared document, with its target search and the page it links to at the top, and nothing goes live until you have approved it. When the style is settled, most clients approve a month’s pieces in one go, and specialist pieces always go to your expert first.
Yes. We publish to WordPress, Shopify, Webflow, Squarespace and most other systems, using an editor account you give us, with the title, description, images, headings and internal links in place. If your team prefers to publish, we send each piece ready to paste with those details written out.
Yes. Everything we write for you is yours to keep, edit and reuse, on your site and anywhere else. We work through access you give us, and ending our work together means removing that access; the pages stay on your site exactly as they are.
A freelance writer can suit a business that already knows what to write and needs a few articles a month. An in-house hire makes sense when content is a daily job across many channels. An agency brings strategy, research, writing, publishing and reporting under one monthly fee, with more than one writer who knows your account, so nothing stops for a holiday.
You will hear it from us first, with the figures. Each report shows the visits and enquiries every page brings, so a topic that is not working shows up early, and after a fair test we change the angle or put the effort into pages and channels that suit you better. With no minimum term, you are never stuck with a plan that is not paying back.
No. Our team is in Oxford and writes for businesses all over Oxfordshire, from Witney and Abingdon to Didcot, Bicester and Banbury, and for companies across the UK, since research, writing and approvals all happen online. We are glad to meet in Oxford or on a video call.
Content Marketing Agency in Oxford, Run by Oxford Graduates
Tell us what you are trying to grow. You will get a straight answer on what we would do, what it would cost and what it should return, from the person who would do the work.
