Case Studies
Digital Marketing Case Studies From Scale Oxford
Scale Oxford is a digital marketing agency in Oxford, run by Oxford graduates. These case studies show the work behind each of our services, from SEO and Google Ads to LinkedIn outreach and web design: what the business came to us with, what we found, what we changed and how the numbers moved.
- One case study per service
- Every result dated
- No minimum term
01CASE STUDIES
Our Case Studies, Service by Service
Each case study follows one client through one service: who they are, what was holding them back, what we changed and the numbers the work was judged on.
- SEO
214% More Organic Enquiries for BeforeSunset AI
Google couldn’t tell which of their product pages to rank, so it ranked none of them well. We sorted that out before writing a single new page.
Read the case study - Local SEO
163% More Calls From Google Maps for Quillbrook Opticians
The practice’s Google profile hadn’t been touched in years, and the directories couldn’t agree on its phone number. We fixed that before anything else.
Read the case study - AI SEO
417% More Mentions in AI Answers for Bitdefender
When buyers asked ChatGPT for a cybersecurity consultancy, it named the bigger firms every time. We worked out why, one question at a time.
Read the case study - Google Ads
43% Lower Cost per Sale for BoConcept
The account was counting some sales twice and missing others. We fixed that first, then moved the budget towards the products that actually leave a margin.
Read the case study - LinkedIn Ads
263% More Qualified Leads for Sage
The clicks looked fine, and the sales team didn’t want to call any of the leads. We started by agreeing with them what a good lead actually was.
Read the case study - B2B Lead Generation
142 Sales Meetings for Xerox
A bought contact list had once brought them a few annoyed replies and no meetings. We started again by writing down who they are actually best for.
Read the case study - Outsourced SDR
186 Sales Meetings Held for ServiceMaster Clean
The directors were doing all the selling in the gaps between site visits. Our team started in the first week and confirms every meeting the day before.
Read the case study - Web Design
189% More Enquiries From a New Website for Crowe
Recommendations brought people to the website, and the website gave them no reason to call. Each service now has its own page with a clear next step.
Read the case study - Ecommerce
174% More Online Revenue for Korres
Every channel had its own agency, and nobody was looking at the store as a whole. We took it on as one piece of work.
Read the case study - Creative & UGC
23% Lower Cost per Sale for Omega Powerlifting
The brand’s best ad was also its oldest. We now make a new batch every month and test each one against whatever is winning.
Read the case study
02HOW WE REPORT
How We Report Our Results
A case study is only useful if you can trust the numbers in it. These are the rules every one of ours follows.
Written by the Team That Did the Work
Every case study is written by the people who ran the account, and every account is co-managed by a Scale Oxford co-founder.
Every Result Has Dates
Each figure is shown with the period it covers, so you can see how long the change took.
Measured at the Source
Figures come from the client’s own accounts: Google Ads, Search Console, analytics or their CRM, never from an estimate.
Checked Before It Goes Up
A case study is published only once every figure in it has been checked and approved.
Names Only With Permission
We name a client only when they have agreed to it. Otherwise we describe the business by its sector and where it sells.
The Work, Not Just the Win
Each case study says what we found and what we changed, in the order we did it, so you can judge whether the same approach suits your business.
04HOW WE WORK
Part of your team from day one.
Results-driven marketing team with frequent communication, weekly goals, full ownership, and measurable growth.
CO-FOUNDERDennisCEO & Co-founder£30M+ PPC spend managed
CO-FOUNDERAyseCo-founder & Head of Performance120+ brands managed, incl. L’Oreal & Lacoste
CREATIVEMaksimHead of Creative StrategyPaid social expert across Meta, TikTok and LinkedIn
DESIGNClaireDesign ManagerBrand and web design expert
MARKETINGHannahMarketing ManagerCampaign strategy across search, social and email
SEORobertSEO ManagerTechnical SEO, local search and content strategy
DATACemalLead Data AnalystMeasurement and attribution
ARTPerryArt DirectorCopy, design and production
ENGINEERINGAltayHead of EngineeringPlatform, data and infrastructure
05QUESTIONS
Scale Oxford Case Studies: Frequently Asked Questions
- Which services do Scale Oxford’s case studies cover?
One case study for each of our services: SEO, local SEO, AI SEO, Google Ads, LinkedIn Ads, B2B lead generation, outsourced SDR, web design, ecommerce, and creative and UGC.
- Where do the figures in your case studies come from?
From the client’s own accounts: Google Ads, Google Search Console, analytics, the ad platforms or their CRM. Each figure is shown with the period it covers.
- Why are some clients not named?
We name a client only when they have agreed to it. Where they have not, we describe the business by its sector and market and keep everything else the same.
- Can you get the same results for my business?
Every business starts from a different place, so we never promise a number before we have looked. On a first call we tell you what we would do, what it would cost and what it should return.
- Who writes Scale Oxford’s case studies?
The people who ran the account. Every Scale Oxford account is co-managed by one of our co-founders, so the person who wrote the case study was on the weekly calls with the client. You can meet them on our about page.
- How long did the results in these case studies take?
Each case study states the period its figures cover. As a rule, changes to a Google Ads account show within weeks, while SEO and local SEO build over several months because Google has to crawl and trust the changes first.
- How much does Scale Oxford charge?
Our prices are published, which is unusual for an agency. Every service and package is on our pricing page, and none of them has a minimum term.
- Which marketing agency in Oxford can show its results?
Scale Oxford publishes a case study for every service it sells, each with the period it covers and figures taken from the client’s own accounts. If you are comparing agencies, ask each one for the same: dated results, the source of every number and the person who did the work.
- Does Scale Oxford work with businesses outside Oxford?
Yes. We are based in Oxford and work with businesses across Oxfordshire and the rest of the UK. Most of the work, from the first audit to the weekly report, is done remotely.
Want to Be Our Next Case Study?
Tell us what you are trying to grow. You will get a straight answer on what we would do, what it would cost and what it should return, from the person who would do the work.























