Email Marketing Agency in Oxford

It depends on the size of your list, how many campaigns you send and how much automation and integration work is involved. At Scale Oxford, an email marketing audit and strategy is a one-off fee, ongoing management is a monthly fee, and advanced automation or CRM and ecommerce integrations are priced by custom quote once the scope is clear. There is no minimum term.

Yes. We review your existing email marketing platform, subscriber lists, previous campaigns and automated sequences before making changes. Where your current setup is working well, we can build on it rather than replace it. We also check for technical or deliverability issues that may be affecting performance.

Yes. Our email marketing services include copywriting, email design and campaign scheduling. We develop content around your business, target audience and campaign objectives. The number of emails produced depends on your agreed package and campaign requirements.

An email campaign is sent to a chosen group of subscribers at a time you decide, such as a newsletter, a promotion or a product announcement. Email automation sends a message by itself when a subscriber does something or reaches a stage, such as joining your list, leaving items in a basket or making a purchase. Most businesses need both, coordinated so that nobody is sent repetitive or outdated emails.

For most businesses, a welcome sequence for new subscribers comes first, because it reaches people just after they have shown interest. Online retailers usually add abandoned basket reminders and post-purchase emails next, while service businesses tend to add a lead nurturing sequence that leads towards an enquiry or a consultation. We set the order from your customer data and goals.

There is no fixed frequency that works for every business. An online retailer may benefit from frequent promotional campaigns, while a professional services company might send fewer emails focused on useful updates or lead nurturing. We review subscriber engagement, unsubscribe rates and campaign results to determine an appropriate sending schedule.

Yes. We first review how subscribers joined the list, their previous engagement and whether we have a valid basis to contact them. Older lists may need additional checks before regular sending resumes. Where appropriate, we develop a re-engagement approach and monitor deliverability as sending activity increases.

Usually not. Under the UK’s PECR rules, marketing emails to individuals need their consent, unless they are existing customers who bought or asked about something similar and were given a simple way to opt out. Every email must say who it is from and include an easy way to unsubscribe. Before sending, we check how your contacts were collected and whether there is a valid basis to email them.

We review sender authentication, including SPF, DKIM and DMARC, alongside mailing list quality and campaign performance. Bounce rates and spam complaints can reveal problems affecting deliverability. These measures help reduce delivery issues, although no email marketing agency can guarantee that every message will reach the inbox.

We monitor clicks, conversions and other engagement data to understand how campaigns perform. Where website and CRM tracking allows, we also measure enquiries, purchases and revenue attributed to email marketing. Open rates can provide additional context, but we do not rely on them alone because email privacy features can affect their accuracy.

We usually work in the email marketing platform you already use, connected to your website, CRM or online shop. If you do not have one yet, or your current platform cannot run the automation you need, we recommend one that suits your list, your other systems and your budget, then configure it and connect it for you.

No. Scale Oxford is based in the city and runs email marketing for businesses all over Oxfordshire, from Banbury and Bicester down to Abingdon, Didcot and Henley, and for companies across the UK. Email marketing is managed online, so where you are matters less than how your list and systems are set up. We are happy to meet in Oxford or by video call.