Search Marketing Agency in Oxfordshire

At Scale Oxford, a search marketing audit and strategy costs £500, paid once, and ongoing SEO and PPC management costs from £1,500 a month. Businesses with several websites, different markets or larger advertising accounts receive a custom quote. Your advertising budget is separate from our fee and is paid directly to Google Ads or Microsoft Advertising, and there is no minimum term.

Google Ads can start generating traffic as soon as campaigns are launched, although finding the most profitable keywords and improving conversion rates usually takes some testing. SEO generally takes longer, often several months, depending on your website’s current rankings and competition. We monitor both channels to identify where results are developing and where changes are needed.

SEO improves where your website appears in the unpaid results, so visits keep arriving without paying for each click, although rankings take longer to build. PPC places ads at the top of the results and you pay each time someone clicks, so it can bring visitors from the day campaigns go live, but the traffic stops when the spending does. Search marketing plans both together and decides which searches each one should cover.

Not necessarily. Some businesses benefit from starting with Google Ads to generate enquiries quickly, while others may achieve better long-term value by investing in SEO. We assess your current search visibility and budget before recommending whether to use one channel or both.

Yes. We review your current organic rankings and advertising campaigns before making changes. Existing Google Ads accounts contain valuable performance data, so we generally prefer to work within them. For SEO, we identify which pages already perform well and concentrate on improvements that could bring additional traffic and enquiries.

No. Our fees are the ones shown on this page and stay the same however much you spend on ads. Your advertising budget goes directly to Google Ads or Microsoft Advertising, and it is the only cost besides our fee.

We use Google Analytics, Search Console and advertising platform data to monitor organic traffic, paid search performance and conversions. Where tracking is properly configured, we can identify which channels generate enquiries or sales and compare their acquisition costs. This helps us decide where further investment makes sense.

Yes. We manage paid search campaigns on both Google Ads and Microsoft Advertising, which shows ads in Bing’s search results. As with every campaign we run, we decide where your budget goes from advertising costs and conversion data.

Yes. For businesses that serve nearby customers, our SEO work can include local SEO, so your business shows up in the map results when people search in your area. It sits alongside the technical SEO, content and link building in the same plan.

Yes. Our search marketing specialists can work directly with your internal marketing or development team. We can manage SEO and PPC ourselves or coordinate selected activities with your existing staff, depending on the resources and expertise already available within your business.

No. Scale Oxford is based in Oxford and runs search marketing for businesses across Oxfordshire, including Abingdon, Banbury, Bicester, Didcot and Witney. The work is managed online, so we can meet in Oxford or speak by video call, whichever suits you.