Sora
The wordmark and headings. "scale" at 500, "oxford" at 300.
More enquiries from the searches that matter.
- Light 300
- Medium 500
- Semibold 600
Brand kit · Updated October 2026
Scale Oxford logo and brand kit
The logo, colours, type and words of Scale Oxford, with every file ready to download.
Every logo as SVG, PNG and WebP, plus social pictures, in one zip file.
- Name
- Scale Oxford
- Website
- www.scaleoxford.co.uk
- Colours
- Ink #0A0A0A, White #FFFFFF and Oxford orange #FD5212
- Typefaces
- Sora and Plus Jakarta Sans
- Files
- SVG, PNG and WebP
- Updated
- October 2026
Logo
The logo, in every version
A hexagon crossed by one rising orange arc: a steady frame, and the line we are paid to move upward. Use the full logo wherever it fits, and the hexagon alone where it does not.
Which format? SVG for print and anything that scales, PNG where a transparent background is needed, WebP for websites, where it loads fastest.
Space and size
Room to breathe
Nothing comes closer to the logo than half the hexagon’s width: no text, no edge, no other logo.
- Full logo, smallest
- 120 px wide on screen · 30 mm in print
- Mark, smallest
- 24 px on screen · 8 mm in print
- Clear space
- Half the mark’s width, on every side
Colour
The palette
Ink and white do most of the work. Orange is saved for the thing that should be seen first; the warm tones live in pictures.
- Aa#0A0A0AInkWords, the mark’s frame, dark grounds
#0A0A0ARGB 10, 10, 10 - Aa#FFFFFFWhitePages and the mark’s field
#FFFFFFRGB 255, 255, 255 - Aa#FD5212Oxford orangeThe arc, the full stop, the one thing to notice
#FD5212RGB 253, 82, 18 - Aa#FF8A50CoralWarm light in pictures and panels
#FF8A50RGB 255, 138, 80 - Aa#E4589ARoseThe middle of a gradient
#E4589ARGB 228, 88, 154 - Aa#7C3AEDVioletThe cool end of a gradient
#7C3AEDRGB 124, 58, 237
Readable pairs
Which words go on which colour, with the contrast ratio. AA (4.5:1) is the floor for body text.
- AaInk on White19.8:1 · AAA
- AaWhite on Ink19.8:1 · AAA
- AaInk on Oxford orange6.0:1 · AA
- AaInk on Coral8.5:1 · AAA
- AaInk on Rose5.8:1 · AA
- AaWhite on Violet5.7:1 · AA
Type
Two typefaces
Two families, both free to use from Google Fonts.
Plus Jakarta Sans
Everything people read: paragraphs, buttons, forms.
Plain words, real numbers and a report every month.
- Regular 400
- Medium 500
- Semibold 600
In use
How it looks out in the world
A business card, an email signature and a company profile, drawn with the files above.
www.scaleoxford.co.uk
Do and don’t
Do and don’t
Use the files exactly as supplied. If a space needs something they cannot do, ask us.
- Use the files as suppliedScaled evenly, from the zip.
- Reversed on darkThe white version on dark backgrounds.
- Don't stretch itKeep its proportions.
- Don't recolour itOnly the colours in this kit.
- Don't turn itThe mark always sits upright.
- No shadows or effectsAnd not on busy pictures.
Words
How to write about us
How the name is written, and descriptions ready to copy for directories and partners.
Scale Oxford
Scale Oxford, two words with capitals, in running text. The lower-case wordmark with its orange full stop is a logo, not a spelling.
Short description
Scale Oxford is a digital marketing agency in Oxford: SEO, paid search, paid social and lead generation for businesses across Oxfordshire and the UK.
Long description
Scale Oxford is a digital marketing agency based in Oxford. It helps businesses across Oxfordshire and the UK win more customers through SEO, Google Ads, Meta and LinkedIn advertising, social media, content and B2B lead generation. Every engagement is measured in enquiries and sales, and reported every month in plain words.
How we write
- Plain British English. Short sentences.
- A number, not an adjective: "42 enquiries", never "lots of enquiries".
- Confident, never loud. No exclamation marks.
Questions
Questions people ask
Where can I download the Scale Oxford logo?
Every version of the Scale Oxford logo is on this page: the full logo, the reversed logo for dark backgrounds, the stacked logo, the wordmark and the mark on its own. Each comes as SVG, PNG or WebP, and "Download everything" gets them all in one zip file.
What colours does Scale Oxford use?
Scale Oxford uses Ink (#0A0A0A), White (#FFFFFF), Oxford orange (#FD5212), Coral (#FF8A50), Rose (#E4589A) and Violet (#7C3AED). Ink and white do most of the work. Orange is saved for the thing that should be seen first; the warm tones live in pictures.
What font does Scale Oxford use?
Sora and Plus Jakarta Sans. Sora: The wordmark and headings. "scale" at 500, "oxford" at 300. Plus Jakarta Sans: Everything people read: paragraphs, buttons, forms. Both are free from Google Fonts.
How do you write the name Scale Oxford?
Scale Oxford, two words with capitals, in running text. The lower-case wordmark with its orange full stop is a logo, not a spelling.
Can I change the Scale Oxford logo's colours or shape?
Please use the files exactly as supplied: no stretching, recolouring, turning or added effects. Use the files exactly as supplied. If a space needs something they cannot do, ask us.
Who do I contact about using the Scale Oxford brand?
Write to hello@scaleoxford.co.uk. We reply to directories, partners and journalists, and we can draw a version that is not here.
Profile, post and cover
Ready-made pictures for profiles and pages, cut to each platform’s size.