Ecommerce Case Study
Ecommerce Case Study: 174% More Online Revenue for Korres
Scale Oxford grew online revenue by 174% for Korres. Each channel had been run by a different agency, so Google and Meta were chasing the same customers and email barely existed after the welcome message. We took on the whole store under one plan and gave each channel a job of its own.
- Korres
- Ecommerce, beauty
- United Kingdom
- September 2025–August 2026 (12 months)
01THE CLIENT
The Client: A Loved Product, a Flat Online Store
Korres makes skincare with a loyal following, and its customers come back. Even so, online sales had stopped growing, and every agency it had used looked after one channel without seeing the rest of the store.
The founders asked for one team to take on the store as a whole. The aim was to grow revenue while bringing the cost of each new customer down, and to stop the channels competing with each other for the same people.
Worked inShopifyMerchant CenterGA4
02THE PROBLEM
The Problem: Every Channel Working Alone
An online store works as one system. When each part is managed separately, the gaps between them are where the money goes.
Two Ad Platforms, No Plan
Google and Meta were managed separately and chased the same customers, and nobody decided where the next pound should go.
Email Left on Defaults
The store had a welcome email and very little else, so customers who bought once heard almost nothing afterwards.
Shoppers Leaving at the Product Page
Plenty of visitors reached a product page and left without adding anything to the basket.
What the Wider Data SaysPublished numbers from outside Scale Oxford that explain why the work was done in this order.
- 70.22%
of online shopping baskets are abandoned before the order is placed, averaged across 50 studies.
SourceBaymard Institute, cart abandonment statistics (2026) - 8%
more sales for Vodafone from a landing page whose main content loaded 31% faster, in an A/B test on its paid traffic.
Sourceweb.dev (Google), Vodafone case study (2021)
03OUR WORK
What We Did: One Plan for the Whole Store
We started by looking at the store’s products, margins and what each new customer was costing on each channel. Most of the profit came from a handful of best sellers and from customers buying a second time, so the plan was built around those two things. Because we were running all of the store’s ecommerce marketing, the budget could follow the profit wherever it sat.
Google and Meta were then given separate jobs. Google picked up people already searching for the products, while our Meta campaigns found new customers with fresh creative tested every week, and both were rebuilt around the best sellers. Email came next because it was the quickest win, and we set up browse and basket reminders, a series after the first order and a win-back for customers who had lapsed.
Last came the product pages. We watched where shoppers dropped off and tested changes one at a time, starting with the photos and reviews and moving on to delivery information, so each result could be traced to the change behind it. Not every test won, and the changes that made no difference were rolled back.
04RESULTS
The Results: What Changed in the Store
Results for Korres, September 2025–August 2026 (12 months): 174% more online revenue, 38% lower cost per new customer and 36% share of revenue from email and SMS.
These figures come from the store’s own sales data, Google Ads and Meta for the period shown, and revenue is compared with the same length of time before we started. The next stage is testing a marketplace alongside the store, which the plan had deliberately left until the basics were working.
- 174%More online revenueCompared with the same length of time before we started
- 38%Lower cost per new customerAd spend divided by first-time customers
- 36%Share of revenue from email and SMSShare of online revenue from flows and campaigns
- Client
- Korres
- Sector
- Ecommerce, beauty
- Market
- United Kingdom
- Period
- September 2025–August 2026 (12 months)
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06QUESTIONS
Ecommerce Case Study: Frequently Asked Questions
- What does an ecommerce marketing agency do?
Scale Oxford works across the whole online store rather than one channel, covering paid advertising, SEO, email and SMS, conversion rate optimisation and marketplaces. All of it is planned around revenue and the cost of each sale.
- How quickly can an ecommerce agency increase sales?
Some changes pay back within days, such as new paid campaigns, email flows or an obvious conversion problem fixed. SEO and retention take months. Scale Oxford starts with the quickest revenue and works on the slower parts alongside it.
- How much does an ecommerce agency cost in Oxford?
Scale Oxford charges a fixed monthly fee for ecommerce growth work, and larger operations are priced on request. Both are listed on our pricing page, and there is no long-term contract.
- What do you need from us to start?
Scale Oxford needs access to your store platform, ad accounts, email platform and analytics, plus your margin on each product. The margins matter most, because the whole plan is built on what each sale actually earns.
- Who works on our store day to day?
One Scale Oxford team covers the ads, email and SMS, SEO and conversion work, with a co-founder on the account. Because it is one team, nobody is pushing their own channel at the expense of the others. You talk to them on Slack.
- How do you report on ecommerce performance?
Scale Oxford reports against the store’s own sales data rather than each platform’s view of itself, so a sale is never counted twice. You see revenue, cost per new customer and the share coming from email and SMS, along with what we changed and why.
- Do you work with Shopify skincare and beauty brands?
Yes. Scale Oxford works with Shopify, WooCommerce and other established platforms, and our team has worked on marketing for beauty brands including L’Oréal. We can also build a new store or move an existing one to a different platform.
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