Web Design Case Study
Web Design Case Study: 189% More Enquiries From a New Website for Crowe
Scale Oxford redesigned the website of Crowe, and enquiries from it rose by 189%. The old site put every service on one long page and left the contact details at the bottom. We gave each service its own page with one clear next step, and redirected every old address so the firm kept the search visibility it had built up.
- Crowe
- Professional services
- Oxford and Oxfordshire
- April–September 2026 (6 months)
01THE CLIENT
The Client: Trusted Locally, Let Down by Its Website
Crowe looks after the accounts and tax of businesses and individuals across Oxfordshire. Most new clients come through recommendations, and many of them look at the website before they pick up the phone.
The old site was slow and hard to update, and it looked a good deal older than the firm. The partners wanted something that matched their reputation and that their own staff could keep up to date.
Worked inWordPressPageSpeed InsightsGA4
02THE PROBLEM
The Problem: A Website That Lost People Before They Called
A recommendation gets someone as far as the website. The website then decides whether they pick up the phone.
Every Service on One Page
All the firm’s services sat on one long page, so people searching for any one of them rarely found it.
Slow on Phones
Large images and an old theme made the site slow to load on a phone, which is where most visitors arrived.
No Clear Next Step
The contact details sat at the bottom of each page, with no form and no reason to get in touch now rather than later.
What the Wider Data SaysPublished numbers from outside Scale Oxford that explain why the work was done in this order.
- 10%
more users lost by the BBC for every extra second its site took to load.
Sourceweb.dev (Google), “Why speed matters”, citing the BBC - 8%
more sales for Vodafone from a landing page whose main content loaded 31% faster, in an A/B test on its paid traffic.
Sourceweb.dev (Google), Vodafone case study (2021)
03OUR WORK
What We Did: From First Call to Launch
We started with a call with the partners about who their clients are and what those clients search for before choosing an accountant. That gave us the page list, with a page for each service and the pages people check before calling, such as fees and the team. Within a few days the partners had several design options in front of them, and our web design team started building only once they had chosen one.
Designers, developers and SEO specialists worked on the site as one team. Every page was laid out around a single next step, with a short enquiry form where people expect to find it, and every layout was adapted for phones first. Before launch we mapped each old address to its new page and redirected it, so the visibility the old site had in Google carried across.
The firm owns the website, the domain and the hosting, and we removed our access at handover. Their staff were shown how to edit pages themselves, and anything bigger comes to us on Slack. The next step is a set of articles answering the questions clients search before they call, which our content team is planning with the partners.
04RESULTS
The Results: What Changed After Launch
Results for Crowe, April–September 2026 (6 months): 189% more enquiries from the website, 2.6x higher conversion rate and 79% faster on mobile (6.8s → 1.4s).
These figures come from the firm’s analytics and enquiry records for the period shown, compared with the old website over the same length of time. Page speed was measured with Google PageSpeed Insights on both versions of the site.
- 189%More enquiries from the websiteContact form submissions and calls from the website
- 2.6xHigher conversion rateShare of visitors who got in touch
- 79%Faster on mobileBefore6.8sAfter1.4sLoad time measured with Google PageSpeed Insights, old website and new
- Client
- Crowe
- Sector
- Professional services
- Market
- Oxford and Oxfordshire
- Period
- April–September 2026 (6 months)
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06QUESTIONS
Web Design Case Study: Frequently Asked Questions
- How long does a new business website take?
Scale Oxford usually hands over a standard business website within seven days, with design options to choose from in the first few days. Ten days is our upper limit unless new requests or revisions come in at the end.
- How much does a website for an accountancy firm cost in Oxford?
Scale Oxford builds a business website of up to ten pages for a fixed price agreed before any work starts, and that price is published on our web design page. Larger sites, custom features and online bookings get a fixed quote first. Hosting and domain renewal are paid separately, in your name.
- What do you need from us to build the website?
Scale Oxford needs a call with whoever knows your clients best, access to your current site and domain, and your logo and any photos you want to use. If you prefer, we can work from a written brief instead of a call.
- Who designs and builds the website?
Scale Oxford’s own designers, developers and SEO specialists, working as one team. You choose from several design options before anything is built, and you can reach the team on Slack throughout and after launch.
- How do you measure whether a new website is working?
Scale Oxford judges a website on the enquiries it brings in. We connect the contact forms to your analytics so each enquiry is recorded, and hand over a report on the site’s speed and SEO setup at launch. For this firm we compared enquiries and conversion rate with the old site over the same length of time.
- Do you design websites for accountants and other professional firms?
Yes. For accountants, solicitors and consultancies, Scale Oxford plans each website around the questions clients search before they call, with a page for every service. The finished website, domain and hosting belong to the firm from launch.
- Will a new website lose our Google rankings?
Not if it is done properly, although nobody can promise positions won’t move while Google re-crawls the changed pages. Scale Oxford keeps the content and page addresses that already work wherever possible and redirects every address that changes, so the visibility you have built up carries across.
Want Results Like These for Your Business?
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