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See how your page looks on Google

Google does not cut titles at 60 characters; it cuts them at a width in pixels, so "WM" runs out sooner than "il". Type your title, description and address to see the result as it looks on desktop and on a phone, where it gets cut, and how to make it earn the click.

Desktop and phone previews
Pixel widths, as Google measures
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Page title

601px of about 600px

Meta description

157 characters

Page address

The search you want to win (optional)

Desktop

smithplumbing.co.uksmithplumbing.co.uk › emergency-plumber-oxford

Emergency Plumber in Oxford | 24/7, Fixed Prices | Smith ...Gas Safe plumbers across Oxford and Oxfordshire. Same-day call-outs, fixed prices from £65 and 200+ five-star reviews. Call now or book online in 60 ...

Phone

smithplumbing.co.uksmithplumbing.co.uk › emergency-plumber-oxford

Emergency Plumber in Oxford | 24/7, Fixed Prices | Smith ...Gas Safe plumbers across Oxford and Oxfordshire. Same-day call-outs, fixed prices from £65 and 200+ five-star ...

Could be betterTitle width601px: cut on desktop at about 600px.
Could be betterDescription lengthAbout 157 characters: cut on desktop.
PassSearch words in the titleNear the front of the title.
Could be betterSearch words in the descriptionNot in the description; Google bolds matching words.
PassA concrete detailHas a number or price.

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How many pixels does Google show for a title and description?

Letters vary in width. A capital W takes several times the room of a lower-case i, so a title full of capitals and wide letters is cut sooner than one in plain sentence case. That is why this preview measures pixels, not characters.

On a phone, Google can wrap a title over more than one line, but each line is narrower, so keep the point of the title in its first few words. Descriptions on phones are usually cut sooner than on desktop.

Typical Google result widths
Part	Desktop	Phone	Roughly in characters
Title	About 600px	About 540px in this preview	50–60 on desktop
Description	About 920px	About 680px	150–160 on desktop, about 120 on a phone
Address line	Site name, then the page path	The same, shorter	Keep page addresses short and readable

Google does not publish these limits. They are typical 2026 widths measured from results, and they change when Google changes its layout.

How do you write a page title that gets clicks?

Lead with what the searcher typed, then a reason to choose you, then your brand. 'Emergency Plumber in Oxford, 24/7 Call-Outs | Example Plumbing' tells the reader at a glance that the page matches the search and what makes it different.

Make every title on your site different. If ten pages share one title, Google struggles to tell them apart and is more likely to write its own.

Main search words in the first half of the title.
One concrete detail: a place, a price, a number or a time.
Brand at the end, after a pipe or a dash.
Sentence case or title case, never all capitals.
One title per page, matching that page's main heading.

Why does Google change your meta description?

Google writes its own snippet when it thinks a passage from the page answers the search better than your description. That happens most when the description is missing, very short, repeated across pages, or does not mention what the person searched for.

You cannot stop it entirely, but you can make it rarer. Write a specific description for each important page, include the main search words naturally, and say what the page offers and why to click. Google shows matching words in bold, which draws the eye.

Think of it as a short advert: the service, the place, one proof point such as a rating or a price, and what to do next.

Do titles and descriptions matter for AI search?

Yes, in a supporting role. AI assistants that search the web often see the title and snippet of each result before deciding which pages to open, much as a person does. A title that says exactly what the page covers is more likely to be opened and quoted.

The same rules apply: name the subject plainly, match the page's main heading and skip keyword stuffing. A title written for people usually works for machines too.

How the tool works

Type your page title, meta description and address.
See the result on desktop and on a phone, cut where Google cuts.
Watch the pixel bars for the title and description.
Use the checks to put the search words first and make the click worth it.

How Scale Oxford helps

Get more clicks from the rankings you have with Scale Oxford

Better titles and descriptions raise clicks from positions you already hold, which makes them one of the quickest SEO improvements to test. Our SEO audit reviews every page's result as Google shows it and rewrites the ones losing clicks.

Pull every page's title, description and clicks from Google Search Console, and find pages shown often but clicked rarely.
Rewrite those titles and descriptions to lead with the search and give a clear reason to click.
Track the click rate on each rewritten page, and rework the ones that do not improve.

Book a free call See our SEO audit service

Case study · Omega PowerliftingScale Oxford grew revenue from organic search by 168% for Omega Powerlifting. Lifters who knew the name found the shop, and lifters searching for the kit itself found the big retailers. We fixed the shop’s structure first, then gave every search a page that answers it.↑ 168%More revenue from organic search↑ 241%More clicks from non-brand searches↑ 57Product searches on page one of GoogleRead the case study →

Questions people ask

How long should a title tag be?

Google shows about 600 pixels of a title on desktop, roughly 50–60 characters. Put the main search words first and your brand last, so a cut takes the brand, not the point.

How long should a meta description be?

About 150–160 characters on desktop and around 120 on phones. Google often rewrites it, but a clear, specific description is used more often.

Why is my title different on Google?

Google rewrites titles it finds too long, too short, stuffed with keywords or unlike the page. A clear title that matches the page's main heading is rewritten less.

Does the description affect ranking?

Not directly. It affects how many people click, which is what it is for.

What is a SERP?

SERP stands for search engine results page: the page Google shows after a search. It holds ads, the map pack, AI Overviews and the ordinary results, each with a title, an address and a short description.

Should I put my business name in every title?

Usually yes, at the end. It helps people recognise you and helps Google connect the page to your brand. On the home page the brand can come first; on service pages, lead with the service and the place.

Do emojis or symbols in titles help?

Rarely. Google may remove emojis and unusual symbols from results, and they can look like spam to searchers. A plain detail, such as a price or '24/7', stands out more reliably.

How do I change my title and description in WordPress?

Most sites use an SEO plugin such as Yoast or Rank Math, which adds title and description boxes under each page in the editor. Without one, the title usually comes from the page name and the description is left for Google to write.

How long does Google take to show a new title?

Usually days to a few weeks, depending on how often Google visits the page. You can ask Google to recrawl it sooner with URL Inspection in Search Console. If the new title still does not show, Google may be choosing its own, so check it matches the main heading.

Should the title tag and the H1 be the same?

They should say the same thing, but need not match word for word. The H1 is the heading visitors see on the page; the title is what shows in search. Google uses the main heading as one of its sources when it picks which title to show, so keep them close.

What is a good click-through rate from Google?

It depends mostly on position. As a rough guide, the first result gets about a quarter of the clicks, places two and three about one in eight, and the bottom of page one about one in fifty, and ads, maps and AI Overviews take more where they appear. Compare a page with others at a similar position in your own Search Console.