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How many meetings do you need to hit your target?

Every B2B revenue target is a chain of smaller numbers: deals, proposals, meetings, conversations and the outreach that starts them. Put in your target, deal size and conversion rates to see what each week needs, drawn as a funnel, and how many salespeople or SDRs it takes.

Your funnel, stage by stage
What each week needs
How many SDRs it takes

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Revenue target

Over

Average deal size

Proposals you win

Meetings that become proposals

Booked meetings that happen

How you reach people

Your pipeline

300 meetings booked, about 5.8 a week, from 14,286 people contacted.

14,286People contacted (A mix)274.7 a week
1,000Real conversations19.2 a week
300Meetings booked5.8 a week
240Meetings held4.6 a week
120Proposals2.3 a week
30Deals won0.6 a week

In your full report

How many SDRs it takes
What that costs in-house

Rather have a person look at it? We will go through your numbers with you on a free 30-minute call.

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How do you work back from a revenue target to meetings?

Start with deals. Divide the target by your average deal size, then divide by your win rate to get proposals, by the share of meetings that become proposals to get meetings held, and by your show rate to get meetings booked.

Each step is a division, so a small change early in the chain moves everything after it. Raising the win rate from 25% to 30% cuts the meetings needed by a sixth.

Working back from £300,000 a year with LinkedIn outreach
Stage	Per year	Per week	Share that moves on
People contacted	12,500	240.4	8% have a real conversation
Real conversations	1,000	19.2	30% book a meeting
Meetings booked	300	5.8	80% take place
Meetings held	240	4.6	50% become a proposal
Proposals	120	2.3	25% are won
Deals won	30	0.6	£10,000 each

Worked out with the calculator's default rates, which are typical UK B2B figures for 2026. Not quotes or promises.

What are typical B2B outreach reply rates?

Channels differ more in how many people you must contact than in how meetings turn out. A phone call reaches a real conversation most often, but fewer calls end in a meeting; cold email has the lowest reply rate but the highest share of replies that book.

Treat these as starting figures. Your own rates after a few hundred contacts are the ones to plan with, and the calculator lets you replace every default.

Typical UK B2B outreach rates
Channel	People who have a real conversation	Conversations that become a meeting	People contacted per meeting booked
LinkedIn	8%	30%	about 42
Cold email	3%	35%	about 95
Phone calls	10%	20%	50
A mix	7%	30%	about 48

Typical UK ranges for 2026, the defaults the calculator uses. Not quotes.

How many SDRs do you need to hit your number?

Divide the meetings you need each month by what one SDR can book. The calculator uses 12 qualified meetings a month per SDR, so 300 meetings a year, or 25 a month, needs about two.

Allow for ramp-up and holidays. A new SDR rarely books at full speed in the first few months, so a plan that needs exactly two from January is short in the first quarter.

Common mistakes when planning a B2B pipeline

The most common is planning from the target down to meetings but never down to the outreach that starts them. 300 meetings a year on LinkedIn means about 240 people contacted every week, which needs someone working on it every day.

The second is counting every meeting as equal. A meeting with someone who cannot buy fills the calendar but not the revenue, so agree what a qualified meeting means before you count them.

Forgetting no-shows: one booked meeting in five may not happen.
Planning with best-month rates rather than average ones.
Ignoring the sales cycle: a meeting this month may close next quarter.
Cold emailing sole traders as if they were companies; UK rules treat them like consumers.

How the tool works

Set your revenue target and average deal size.
Set your win rate and how many meetings become proposals.
Pick the outreach channel and its reply rate.
See the funnel, the weekly numbers, and how many SDRs it takes.

How Scale Oxford helps

Want us to fill the top of your pipeline?

We run the outreach that starts conversations, on LinkedIn, by email and by phone, with people trained on your offer. We book qualified meetings into your calendar and report every stage, so you can watch the funnel move week by week.

We work back from your target to the outreach each week needs.
We agree what a qualified meeting is before we book the first one.
We report contacts, conversations, meetings booked and meetings held every week.

Book a free call See our outsourced SDR service

Case study · Chimaev ConstructionScale Oxford ran an outsourced SDR team that held 138 sales meetings for Chimaev Construction. Most of its work had come from referrals and paid leads, so the order book rose and fell with them. Our team now finds and books the developers and property managers who commission building work.↑ 138Sales meetings held↓ 31%Lower cost per meeting held↑ 1.7xHigher meeting-to-quote rateRead the case study →

Questions people ask

How many sales meetings do I need?

Divide your revenue target by your deal size to get deals, divide by your win rate to get proposals, and divide by the share of meetings that become proposals. A £300,000 target at £10,000 deals, a 25% win rate and half of meetings becoming proposals needs 240 meetings a year, about five a week.

What is a good B2B win rate?

Many B2B teams close 15–30% of qualified proposals. Below 15% usually means the wrong prospects or weak follow-up; above 35% often means not enough proposals.

How many meetings can an SDR book?

A full-time SDR typically books 8–15 qualified meetings a month, depending on the market and how warm the outreach is.

Should I hire SDRs or outsource?

A UK SDR costs about £30,000–£45,000 a year plus tools and management, and takes three months to ramp up. An outsourced team starts in weeks and can be scaled up or down.

What is a good show rate for B2B sales meetings?

Around 80% of booked meetings taking place is a common planning figure, and the one the calculator uses. A reminder the day before and a clear reason for the call help; meetings booked weeks ahead are missed more often.

What is a good reply rate for B2B cold email?

About 3% of people contacted having a real conversation is a typical starting figure for UK cold email, and the calculator uses it. Short, specific emails to a well-chosen list do better; long templates sent to bought lists do worse.

How long is a typical B2B sales cycle?

From first meeting to signed deal, UK B2B sales often take one to six months, and larger deals longer. Plan meetings a cycle ahead of the revenue: meetings booked this quarter mostly pay next quarter.

How much pipeline do I need to hit my sales target?

A common rule of thumb is three times the target in open proposals, so a £100,000 quarter needs about £300,000 in pipeline. At a 25% win rate the sum is nearer four times, because only one deal in four closes.

How many people should I contact each week?

Work it back from the meetings you need. At typical LinkedIn rates each meeting takes about 42 people contacted, so five meetings a week needs about 210 people a week. Cold email needs more than twice as many.

Is B2B cold email legal in the UK?

To limited companies and LLPs, yes, without prior consent, as long as you say who you are and offer a simple way to opt out. Sole traders and some partnerships are treated like consumers under PECR, and UK GDPR still applies to the named person's data.

What counts as a qualified sales meeting?

A meeting with someone who has the problem you solve, the budget or influence to buy, and a reason to act soon. Agree the test in writing before booking starts, so the meeting count and the revenue move together.