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How much does a website cost in the UK?

A five-page brochure website typically costs £500–£1,200 from a UK freelancer and £1,500–£3,000 from an agency in 2026, and an online shop £2,000–£15,000. The difference is the type of site, how many pages, the features it needs, who builds it and how much is written and photographed for you. Pick yours to see a realistic one-off price from a freelancer and from an agency, line by line, and what it costs to run each month.

A one-off price range
Monthly running costs
A line-by-line breakdown

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Type of website

Number of pages

Who builds it

Business site with lead capture, agency

About £3,350–£7,200 to build, then £25–£120 a month to run.

£3,350–£7,200To build, one-off

£25–£120To run, a month

£1,250–£2,900From a freelancer

Business site with lead capture, up to 8 pages£3,750
2 more pages£530
SEO set-up (titles, schema, speed)£1,000

In your full report

Every line with its price range
What to ask a web designer before you sign

Rather have a person look at it? We will go through your numbers with you on a free 30-minute call.

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How much does each type of website cost?

The type of site sets the starting price. A brochure site explains what you do, a business site is built to win enquiries, a shop takes payments and a custom build does something no template does.

Pages beyond the ones included, and features such as written words or online booking, are added on top. The table shows the starting prices the calculator uses, the pages included in each and the cost of every page beyond that.

UK website prices by type, 2026
Type of site	Freelancer	Agency	Pages included	Each extra page	Running cost a month
Brochure site	£500–£1,200	£1,500–£3,000	5	£60–£120 freelancer, £150–£300 agency	£15–£60
Business site with lead capture	£900–£2,000	£2,500–£5,000	8	£70–£150 freelancer, £180–£350 agency	£25–£120
Online shop	£2,000–£5,000	£5,000–£15,000	10	£50–£120 freelancer, £120–£250 agency	£50–£300
Custom build or web app	£5,000–£15,000	£15,000–£50,000	10	£100–£250 freelancer, £250–£500 agency	£100–£600

Typical UK ranges for 2026, as the calculator uses them. Starting prices before extra features, not quotes.

What adds the most to the price of a website?

After the type of site, the biggest costs are the things around the build: words written for you, a logo and brand, more than one language, and links to a CRM or booking system. At agency level, each can add as much as a small build.

Words are the extra most worth paying for. A site with clear, specific words about what you do and where wins more enquiries and ranks better than a beautiful site with thin copy.

Professional photos, a blog and an accessibility check are smaller extras, but each is worth pricing before you start rather than after.

Words written for you: £300–£900 freelancer, £800–£2,500 agency.
Logo and brand: £250–£900 freelancer, £1,200–£4,000 agency.
Online booking or payments: £200–£700 freelancer, £500–£1,800 agency.
SEO set-up (titles, structured data, speed): £200–£600 freelancer, £500–£1,500 agency.
More than one language: £400–£1,200 freelancer, £1,000–£4,000 agency.
Links to a CRM or other systems: £300–£1,200 freelancer, £800–£3,500 agency.

What does a website cost to run each month?

After launch you pay for hosting, the domain, security and software updates, backups and small changes. A brochure site costs about £15–£60 a month to run, a business site £25–£120 and a shop £50–£300, with custom builds above that.

A .co.uk domain usually costs under £20 a year. Cheap hosting is fine for a small site, but a slow or unpatched site loses visitors and can be hacked, so make sure someone is responsible for the updates.

Hosting and a security certificate.
The domain name, renewed each year.
Software and plugin updates.
Backups, kept somewhere other than the server.
Small changes to words and pictures.

How long does it take to build a website?

A brochure or small business site usually takes a few weeks from agreed design to launch, and a shop longer. Custom builds take months. The most common delay is waiting for words, photos and feedback from the business, not the build itself.

Ask for a timeline with a date for each stage: design, build, your review, changes and launch. Agree who writes the words before the work starts.

How the tool works

Pick the type of site: a brochure site, a business site with lead capture, an online shop or a custom build.
Set the number of pages and tick the features you need.
Choose who builds it.
See the one-off price, the monthly running cost, and every line that makes it up.

How Scale Oxford helps

How Scale Oxford builds websites

We agree a fixed price for the whole build before any work starts, and nothing ties you to us after launch. A business site of up to ten pages is usually live in about a week. Our business website of up to ten pages is £800, and an online shop £1,800.

Agree the pages, the features and a fixed price in writing before any work starts.
Build every page with its title, structured data and speed set up for Google from the start.
Look after security patches, plugin updates and speed after launch, if you want us to.

Book a free call See our web design service

Case study · CroweScale Oxford redesigned the UK website of Crowe, and enquiries from it rose by 189%. Its services were filed under department names, and the contact details sat at the bottom of each page. Each service now has its own page and one clear next step.↑ 189%More enquiries from the website↑ 2.6xHigher conversion rate↓ 79%Faster on mobileRead the case study →

Questions people ask

How much does a small business website cost in the UK?

A five-page brochure site typically costs £500–£1,200 from a UK freelancer and £1,500–£3,000 from an agency. A business site built to win enquiries, up to eight pages, costs about £900–£2,000 and £2,500–£5,000. Hosting and upkeep add about £15–£120 a month for a business site. We build a business website of up to ten pages for £800.

How much does an online shop cost?

A Shopify or WooCommerce shop usually starts at £2,000–£5,000 from a freelancer and £5,000–£15,000 from an agency, rising with the number of products, payments and integrations. Our Ecommerce Launch Package is £1,800.

What costs are there after launch?

Hosting, a domain, security and plugin updates, backups and small changes. Budget about £15–£60 a month for a brochure site, £25–£120 for a business site and £50–£300 for a shop.

Is a website builder cheaper?

Wix or Squarespace cost £15–£40 a month and your time. They suit a simple site; a site that needs to rank on Google and win enquiries usually repays a professional build.

Who owns my website once it is built?

You should, but check the contract. Under UK law the person who creates a design usually owns its copyright unless it is assigned to you in writing. Ask for the design, the words and the domain to pass to you on final payment.

Does a website quote include VAT?

Most UK agencies quote before VAT and add 20% if they are VAT-registered. Many freelancers are below the £90,000 registration threshold and do not charge it. Compare quotes on the same basis.

How should I pay for a website?

A common UK pattern is a deposit of 30–50% to start, with the rest at launch or split across stages. Avoid paying everything upfront. Tie each payment to something you can see, such as an approved design or a working site.

WordPress or Shopify: which is cheaper?

For a business site that wins enquiries, WordPress is usually cheaper to build and run. For a shop, Shopify is often cheaper to start, with a monthly plan and payment fees, while WooCommerce on WordPress has lower fees but needs more upkeep. Choose by what the site must do.

Does a new website help SEO?

Only if it is built for it. A new site needs a page for each main service, clear titles, fast loading on phones and redirects from every old address, or it can lose the rankings the old site had. Ask how the move will be handled before you start.

What are the red flags in a website quote?

A price with no list of pages or features, a domain registered in the designer's name, no mention of who writes the words, and no plan for redirects from the old site. A very cheap quote can also mean a template with your logo on it.

How often should a website be redesigned?

Most small business sites are rebuilt every three to five years, when the design looks dated or no longer works well on phones. Keeping the words, pictures and software up to date in between matters more than a full redesign.