Home Free toolsGoogle review link and QR code maker

Local and reviewsFree · no sign-upInstant

Make your Google review link and QR code

The easiest way to get more Google reviews is to send customers straight to the review box. Paste your Google Place ID or your "ask for reviews" link to get a direct review link, a QR code you can print on cards, receipts and your counter, and short messages to send by text or email.

A direct review link
A printable QR code
Ready-written review requests

1Fill in a few boxes
2See your result straight away
3Unlock the full report, free

Your Place ID or Google review link

Starts with ChIJ, or a g.page/r/… link from "Ask for reviews".

Do not know it? Open Google's Place ID finder, search your business name and town, and copy the code.

Business name (for the messages)

Paste your Place ID or review link to make your link and QR code.

Rather have a person look at it? We will go through your numbers with you on a free 30-minute call.

Book a free call

How do I create a Google review link?

There are two kinds of direct link. One is built from your Place ID, the unique code Google gives every business; the other is the short link Google shows when you choose "Ask for reviews" in your Business Profile. Both open the review box with the stars ready to tap.

To find your Place ID, search your business in Google's Place ID Finder and copy the code that starts with ChIJ. Paste it into the tool, and it builds the link and a QR code.

Which Google links open the review box
Link	What it looks like	What the customer sees
Place ID review link	search.google.com/local/writereview?placeid=ChIJ…	The review box, ready to rate
Google's short review link	g.page/r/…/review	The review box, ready to rate
Maps share link	maps.app.goo.gl/…	Your listing; they must find the review button
Place ID on its own	ChIJ…	Nothing, until it is built into a link

How Google's links behave in 2026. Google can change its link formats, so test yours on a phone before printing it.

How do I ask customers for Google reviews?

Ask soon after the job is done, while the customer is pleased and remembers the details. A short text or email with the direct link works better than a general request to find you on Google.

Make asking part of your routine rather than something you remember now and then. A steady few reviews every month look more natural to customers and to Google than a burst after a quiet year.

Send the link by text or email on the day the job finishes.
Put the QR code on receipts, invoices, cards and the counter.
Add the link to your email signature and thank-you emails.
Ask every customer, not only the ones you think are happy.
Reply to every review, good or bad, within a few days.

Is it legal to offer incentives for Google reviews in the UK?

No, and it breaks Google's rules too. Google's policy bans offering money, discounts or gifts in return for reviews, and bans asking only the customers you expect to be happy, often called review gating.

Since 6 April 2025, the Digital Markets, Competition and Consumers Act 2024 bans fake reviews in UK law, including incentivised reviews that are not disclosed and hiding honest negative ones. The Competition and Markets Authority can now fine a business up to 10% of its global turnover.

Google can also remove reviews it judges fake and show a warning on a profile. The safe route is simple: ask everyone, offer nothing, and never write or buy reviews.

How should I reply to Google reviews?

Reply to every review, and keep each reply short and specific. Thank the person by name, mention what they bought or the job you did, and invite them back.

For a negative review, reply calmly within a few days, apologise for their experience and offer to sort it out by phone or email. Future customers read the reply as closely as the review.

If a review breaks Google's rules, for example it comes from someone who was never a customer or contains abuse, report it from your Business Profile. Google decides whether to remove it.

How the tool works

Find your Place ID with Google's finder (linked below), or copy the "Ask for reviews" link from your Google Business Profile.
Paste it in. We build the direct review link and check it is in the right form.
Download the QR code as a picture to print.
Copy a ready review request for text, email or WhatsApp.

How Scale Oxford helps

How Scale Oxford grows your Google reviews

Reviews are one part of our local SEO work, alongside your Google Business Profile and your listings. We build asking for reviews into what you already do, so it happens after every job without anyone having to remember.

Add your review link and QR code to your follow-up texts, emails and invoices.
Draft replies to new reviews in your voice, for you to approve.
Track your review count and rating against the businesses above you on the map.

Book a free call See our local SEO service

Case study · Quillbrook OpticiansScale Oxford grew calls from Google Maps by 163% for Quillbrook Opticians. Its Google Business Profile had been left alone for years, and several directories still carried an old phone number. We made every listing agree first, then finished the profile.↑ 163%More calls from Google Maps↑ 121%More direction requests↑ 287Google reviewsRead the case study →

Questions people ask

How do I find my Google Place ID?

Open Google's Place ID Finder, search your business name and town, and copy the code that starts with "ChIJ". Or, in your Google Business Profile, choose "Ask for reviews" and copy the short link it gives you.

Does the QR code expire?

No. The code holds the review link itself. If Google ever changes your Place ID you would need a new one, which is rare.

Can I offer a discount for a review?

No. Google does not allow incentives for reviews, and UK consumer law treats paid-for reviews as unfair. Ask every customer, not only happy ones.

How many reviews do I need?

There is no magic number, but businesses at the top of the local map results usually have more, and more recent, reviews than the ones below them. A steady few every month beats a burst.

Can I ask for a Google review by text message?

Yes. A short text with your direct review link is one of the easiest ways to ask, because most people leave reviews on their phone. Keep it to one or two lines and send it soon after the job.

Can I remove a bad Google review?

Not yourself. You can report a review that breaks Google's rules, such as a fake, abusive or off-topic one, and Google decides whether to take it down. For an honest negative review, a calm, helpful reply is the best answer.

Why has my Google review disappeared?

Google's filters remove reviews they judge suspicious, such as several from one place at once, from brand-new accounts or written in a sudden burst. A customer can also delete their own review. Asking steadily, from real customers, keeps most reviews in place.

Do Google reviews help my business show on Google Maps?

Yes. Google says the number of reviews and the rating count towards local ranking, alongside how relevant and how close a business is. Recent reviews that mention your services also tell customers what you do.

Should I reply to every Google review?

Yes, to good and bad ones alike. A reply shows customers someone is listening, and a calm answer to a complaint can reassure people reading it later. Keep replies short, and never argue in public.

Can staff or family leave Google reviews?

They should not. Google's policy bans reviews from people with a conflict of interest, such as staff, owners and relatives, and they can be removed. In the UK, a review that poses as an independent customer when it is not can also count as a fake review under consumer law.

Can I use the review QR code on printed materials?

Yes. Print it at least 2 cm wide on receipts, cards, packaging, invoices or a sign by the till, with a short line such as "Scan to review us on Google". Test it with a phone camera before a large print run.